.pix
Is .pix a real TLD? Who’s applying to run it?
Nobody has applied for .pix in its own right, as of 8 October 2026. Identity Digital named .pix as the replacement string of its .pass application. Identity Digital named .pix as the replacement string of its .machine application. Identity Digital named .pix as the replacement string of its .vpn application. Identity Digital named .pix as the replacement string of its .society application.
Short and friendly for photo and image projects, but it joins a crowded shelf of picture TLDs and few would make it their main name.
photographers, image-sharing and AI image apps, and creative studios wanting a short, playful "pictures" address; secondarily Brazilian merchants and fintechs riding the local "pix" payments vocabulary
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a colloquial clipping of a generic image-category noun, sold to anyone wanting a short casual handle for visual content, winning only if the slang form reads as natural as the formal word.
Same category and same buyer (image makers, hosts, galleries) competing for the same primary identity, but it bets on the formal plural generic rather than on an abbreviation carrying the meaning.
The other 2012 bet that a three-letter informal clipping of an imaging word can stand alone as an identity, relying on broad casual registration volume rather than an institutional owner.
What a .pix domain is
.pix is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. Nobody has applied for .pix in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .pix domain extension real yet?
.pix is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .pix domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .pix name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .pix was .pics, delegated on 18 January 2014.
Is .pix a real TLD?
Not yet. .pix is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .pix as part of an application for another string. Every entry on this page links to its source.
“ASL2693T-T13404 · Agador Slip, LLC · replacement string of .society ASL2693T-T37161 · Agador Slip, LLC · replacement string of .vpn ASL2693T-T79647 · Agador Slip, LLC · replacement string of .machine ASL2693T-T87566 · Agador Slip, LLC · replacement string of .pass”ICANN
“ASL2693T-T13404 · Agador Slip, LLC · primary · contention set 2026-217 XL2625T-T30633 · XYZ.COM LLC · primary · contention set 2026-217”ICANN
- Band chosen: 30-49 (usable but limited). The string is short, pronounceable and has an obvious meaning (pictures, pixels), so registrations at volume or on price are plausible, and a photo app or studio could use it as a secondary or campaign address. It is not in the 50-69 band because the picture-and-photo space is already served by several delegated TLDs (by analogy: .pics, .photo, .photos, .photography and .pictures), and those have, in my reading, produced thin aftermarkets and little primary-identity use; a fifth entrant with an abbreviated spelling has no clear reason to break that pattern over the next 5 years. It is not in the 10-29 band because the meaning is broad and evergreen rather than event-driven, and there is a second, serious meaning in Brazil, where "pix" is the everyday word for the national instant-payment rail, which could feed merchant, fintech and checkout-page demand in a large market — flagged as inference, since the record holds no demand data. The applicant on the record is Identity Digital, filing .pix as a replacement string for its .society application (standard type, no contention recorded); an established portfolio operator raises the likelihood of ordinary channel distribution, not of category-standard adoption. Main market uncertainty: whether the Brazilian payments meaning becomes a real demand driver or whether rights and regulatory sensitivities around that name keep that use marginal, leaving .pix to compete purely as another picture TLD.