.oysho
Is .oysho a real TLD? Who’s applying to run it?
.oysho is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Inditex.
A single-company brand name: useful only to its owner as a web address, with no open market for anyone else.
the brand owner itself, using it for its own retail sites, campaigns and regional storefronts; no third-party buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a coined, meaningless-outside-its-shops retail banner for women's intimates/athleisure owned by a large apparel group, where the string only works if the parent keeps spending to make the invented word mean a store.
The same kind of buyer putting its primary identity on the same kind of asset — a short coined fast-fashion chain name from the same Spanish apparel-conglomerate playbook, defensive registry for one company's own storefront rather than any category.
Also a coined women's-fashion sub-brand sitting under a bigger retail parent, so the bet is the same (invented banner, single-company identity), just a smaller, more single-market brand with less of a chain footprint behind it.
What a .oysho domain is
.oysho is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .oysho domain extension real yet?
.oysho is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .oysho domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .oysho name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .oysho was .athleta, delegated on 4 August 2016.
Is .oysho a real TLD?
Not yet. .oysho is not in the DNS root, so nothing resolves under it. It’s here because .oysho is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Inditex · first recordedICANN
“ITX2621T-T22327 · Industria de Diseño Textil S.A. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified-facts block records one application for .oysho from Inditex (Industria de Diseño Textil S.A.), ICANN application type brand, which indicates a closed, single-registrant namespace: the string is a fashion/retail brand name and the only realistic registrant is its owner. By analogy with earlier-round brand TLDs operated by large retailers and consumer brands, outcomes range from the brand using the TLD as a primary web identity with redirects from legacy domains, to the TLD sitting largely unused and in some cases being retired; this is an inference from analogy, not a figure. It is not in the 30-49 band because there is no volume registration, no third-party demand and no aftermarket at all: addresses are not sold, so resale value is structurally zero. It is above the 1-9 band because the owner is a serious operator with a plausible end-use (own storefronts, campaign and country addresses under a name it controls), which gives genuine if narrow utility to its single best-fit buyer. Main market uncertainty: whether the owner actually migrates customer-facing traffic onto the TLD or keeps it as a defensive or experimental holding; the former lifts it toward the top of the band, the latter leaves it near the floor. Applicant facts are stated neutrally from the record only.