.own
Is .own a real TLD? Who’s applying to run it?
.own is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is .TOP Registry.
A short common word with no natural home; expect cheap, volume-driven registrations and phrase hacks, not serious brands.
domainers and hobbyists chasing phrase hacks (my.own, your.own), plus ownership, asset and personal-brand startups trying a cheap short suffix
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single-syllable generic English transaction verb with no industry boundary, bought as a commerce primitive whose value comes from phrase construction rather than from any defined registrant class, and which only works if someone can manufacture demand for a verb nobody's primary identity sits on.
The tenure counterpart verb — same acquire/hold semantic family and the same reliance on second-level phrasing — but it carries a ready-made vertical (listings and rental operators) that gives it a natural registrant base, whereas the ownership verb has none.
Another bare generic verb whose problem is identical: multiple unrelated readings (money, rescue, store) and no community or profession that would put its primary identity on it, so the registry has to invent the use case rather than serve an existing one.
What a .own domain is
.own is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .own domain extension real yet?
.own is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .own domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .own name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .own was .buy, delegated on 5 December 2015.
Is .own a real TLD?
Not yet. .own is not in the DNS root, so nothing resolves under it. It’s here because .own is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- .TOP Registry · first recordedICANN
“JBTC2662T-T36907 · Jiangsu Bangning Technology Co., Ltd. · primary”ICANN
“JBTC2662T-T37661 · Jiangsu Bangning Technology Co., Ltd. · replacement string of .sou · Deactivated XL2625T-T82038 · XYZ.COM LLC · primary”ICANN
- Band chosen: 30-49 (usable but limited), at the low end. The string is a short, common English word, but it is a verb/adjective rather than a noun that names a sector, so it reads awkwardly as a suffix for most businesses (a shop or app would not naturally be something.own) and works best as a phrase hack (my.own, your.own, make-it-your.own). Not 50-69: there is no category in which .own would be a primary identity with real sustained demand; 'ownership' is a concept, not a buying community, and any ownership, property or personal-brand project already has stronger conventional options. Not 10-29: it is a genuine, flexible dictionary word (not a joke or event string), and the applicant on the record, .TOP Registry (Jiangsu Bangning Technology Co., Ltd.), already operates a large generic TLD with broad registrar distribution, which makes registrations at volume likely rather than a dormant namespace. By analogy (flagged as analogy), short generic-word TLDs marketed through low-price volume channels (.top, .vip, .win, .one) have recorded large registration counts with thin aftermarkets and weak brand signal, and a prior .TOP Registry application for .view naming .own as primary is now deactivated, so this looks like a standard generic-portfolio string rather than a branded identity play. Real-world demand for .own is unknown. Main market uncertainty: whether English-speaking buyers come to read 'own' as a brandable suffix for ownership and personal-brand products, or whether it remains a price-driven string registered mostly for speculation and dropped at renewal.