.order
Is .order a real TLD? Who’s applying to run it?
.order is not contested. One applicant has said publicly that it applied to run it, and nobody else has, as of 15 August 2026. It is Link Freedom Group.
A call-to-action web address for online ordering; handy for links and campaigns, but few businesses would make it their main identity.
restaurants, food-delivery services, and e-commerce brands wanting a memorable direct-ordering link (brand.order), plus marketers running order-now campaigns
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Raise your hand, make your move.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a bare, ubiquitous English transaction verb sold as a call-to-action address for merchants and platforms, so nobody's primary identity lives there and the registry is renting a checkout step rather than a category membership.
Same bet in a narrower vertical: a transactional verb-noun naming the moment a customer commits, bought by ordering/booking intermediaries as an action URL rather than as a statement of who the registrant is.
Adjacent stage of the same commerce workflow with the same one-word-verb structure, but it skews toward financial institutions defending a payments identity rather than merchants renting a generic transaction verb.
What a .order domain is
.order is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One applicant has said publicly that it applied for .order.
Is the .order domain extension real yet?
.order is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .order domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .order name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .order was .buy, delegated on .
Is .order a real TLD?
Not yet. .order is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .order in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Link Freedom Group · first recordedLink Freedom Group
“.order · Commerce · “Raise your hand, make your move.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: usable but limited (30-49). The string reads as an action verb, so its natural use is brand.order as a redirect to an ordering page rather than a primary identity, which caps end-use utility and brand signal. It is not in the strong-niche band (50-69) because, by analogy, action-verb TLDs have tended to serve as campaign or redirect namespaces rather than genuine primary identities, and the aftermarket for verb-suffix names is thin since the meaningful inventory (food terms, cuisine terms, brand names) is narrow. It is not in the band below (10-29) because the ordering use case is real, recurring, and commercially adjacent to money movement: a restaurant or retailer plausibly registers and actively uses brand.order at volume if priced accessibly, which is more than event-driven vanity demand. The secondary sense of 'order' (fraternal, monastic, fictional organizations) adds a small culture/brand tail. Applicant facts: the string is announced by Link Freedom Group, which filed more than 300 strings in the ICANN 2026 round and categorizes this one as Commerce; a portfolio applicant of that breadth suggests registry-side marketing attention per string may be spread thin, which I weigh neutrally but slightly against rapid category-building. Main market uncertainty: whether ordering-platform intermediaries (delivery apps, POS and online-ordering vendors) would ever surface .order links by default, since restaurants mostly acquire ordering URLs through those platforms rather than registrars; without that channel, demand stays retail-registrar-driven and shallow over the next 5 years.