.oolong
Is .oolong a real TLD? Who’s applying to run it?
- Journey To The West Corporation
A charming label for tea shops and tea lovers, but too narrow for most businesses to build a serious address on.
specialty tea retailers, tea brands and importers, tea-culture publications and cafes wanting a whimsical, tea-flavored web identity
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “Tea that bridges green and black, leaf and craft.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single narrow beverage-type noun rather than the parent category, betting that producers, importers and merchants of one specific drink will put their primary identity on the varietal word itself.
Same kind of buyer — roasters, growers, shops and enthusiasts across a whole beverage trade adopting the drink's own generic noun — but it is the full category where oolong is a sub-varietal, so the addressable base is far broader.
Another artisanal-beverage generic whose value depends on a craft/connoisseur community treating the drink noun as a badge, though again it names the whole category rather than one type within it.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.oolong · Cuisine · “Tea that bridges green and black, leaf and craft.””Journey To The West Corporation