.novo
Is .novo a real TLD? Who’s applying to run it?
.novo is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Novo Nordisk A/S.
A single-company brand domain: useful to its owner as a corporate namespace, but nobody else can buy or trade names on it.
the applicant company itself and its subsidiaries, products, and campaigns, for a controlled corporate namespace rather than public registration
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, ordinary Latin/Portuguese word that a company carries as its entire primary identity, so the registry is a closed corporate namespace built on a string no one owns linguistically and anyone could want.
Also a Latinate common noun that is a corporation's whole name rather than a category it sells into, so the application rests on brand ownership of a dictionary word instead of on registrant demand.
Covers the other reading of the string — the bare quality adjective as an open namespace — but the buyer differs: an operator monetizing a word everyone can use, not an entity putting its own identity on it.
What a .novo domain is
.novo is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .novo domain extension real yet?
.novo is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .novo domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .novo name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .novo was .vivo, delegated on 15 July 2016.
Is .novo a real TLD?
Not yet. .novo is not in the DNS root, so nothing resolves under it. It’s here because .novo is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Novo Nordisk A/S · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows one applicant, Novo Nordisk A/S, with the ICANN application type recorded as brand, so the string would operate as a closed, single-registrant namespace with no public registrations and no aftermarket. It is not in the 30-49 band because there are no volume or price-driven registrations at all, no third-party brand signal, and no resale market; the only value accrues to the operator's own properties. It is not in the 1-9 band because, by analogy with earlier brand TLDs run by large corporations (flagged as analogy), a closed string does carry real end-use utility for the owner: a verified, phishing-resistant namespace for product sites, regional offices, and campaigns, which a serious organization can and sometimes does adopt as primary identity for parts of its web presence. The word 'novo' is also a common adjective in Portuguese and other Romance languages, which in an open registry could have drawn generic demand, but under a brand application that demand is unreachable. Main market uncertainty: whether the operator actually migrates meaningful public-facing properties onto the string or leaves it defensive and dormant, which by analogy (flagged) is the pattern for many brand TLDs and is what separates a used corporate namespace from a near-zero one.