.mountain
Is .mountain a real TLD? Who’s applying to run it?
Nobody is chasing .mountain, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A scenic word for outdoor and tourism sites, but few businesses would make it their main web address.
mountain resorts, guiding outfits, outdoor-tourism boards, gear brands, and hobbyist trail or climbing projects wanting a descriptive, evocative address
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “Ancient, immovable, and endlessly inspiring.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a singular, concrete, unowned physical-place noun in the nature register that must sell at once to literal occupants of that place (farms / lodges, resorts, mountain towns) and to lifestyle brands borrowing its wholesome outdoor connotation, with no company or community able to claim the word.
Same bet on a bare terrain noun whose value comes less from a defined registrant industry than from English compoundability as a suffix (word.land / word.mountain), so it lives or dies on evocative wordplay rather than on a class of buyers who must have it.
Same bet on a landscape word bought as a values-and-identity badge by outdoor, environmental and wellness ventures, where the registrant signals a worldview rather than membership in a trade, making demand mood-driven and diffuse instead of vertical-driven.
What a .mountain domain is
.mountain is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Places. Nobody is chasing .mountain today. The applicants that claimed it are out.
Is the .mountain domain extension real yet?
.mountain is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .mountain domain?
You can’t yet. A .mountain name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .mountain was .farm, delegated on 28 December 2013.
Is .mountain a real TLD?
Not yet. .mountain is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .mountain and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.mountain · Nature & Geography · “Ancient, immovable, and endlessly inspiring.””Journey To The West Corporation
- The string is an evocative English dictionary word, but the addressable market is narrow: resorts, guides, and tourism bodies already anchor identities on .com or country-code domains, and by analogy with other outdoor/nature strings such as .ski, .surf, .fishing and .earth (analogy, figures unknown), descriptive recreation TLDs have historically drawn modest registration bases and thin aftermarkets rather than category-standard status. At eight characters it is long for a suffix, which by analogy with other long descriptive strings tends to depress both end-use and resale appeal. The applicant is one entry in a large published portfolio (323 submitted strings per the facts block), which as a neutral adoption signal suggests marketing attention would be spread across many strings rather than concentrated on this one. I place it in the 10-29 vanity/narrow band, above 1-9 because a real if shallow buyer group (alpine tourism and outdoor brands) exists and some genuine hobby or campaign use is plausible within 5 years, but below 30-49 because there is little evidence, even by analogy, of volume registration or of serious projects choosing a nature-word suffix as primary identity. Main market uncertainty: whether the outdoor-tourism sector shows any appetite for descriptive TLDs as primary identities, which would move this toward the usable-but-limited band.