.motion
Is .motion a real TLD? Who’s applying to run it?
Nobody has applied for .motion in its own right, as of 7 October 2026. Identity Digital named .motion as the replacement string of its .hub application.
A nice word for motion design, animation and movement brands, but too vague to become any one group's default address.
motion-design and animation studios, video and creative-tools makers, fitness and movement brands, and robotics or motion-control products wanting a short descriptive address
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single abstract English noun with no owning industry, sold as a brandable keyword that any business can bend to its own meaning, so it lives or dies on evocative appeal rather than on a defined category of registrants.
Same bet in craft form: a discipline's own word for what it makes, wagering that practitioners will put their primary identity on the name of their craft rather than on a company or product string.
Targets the same buyer pool of creative production shops, but as a self-description of the business entity rather than the abstract quality of the work, so the bet is narrower and more occupational.
What a .motion domain is
.motion is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody has applied for .motion in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .motion domain extension real yet?
.motion is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .motion domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .motion name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .motion was .vision, delegated on 11 February 2014.
Is .motion a real TLD?
Not yet. .motion is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .motion as part of an application for another string. Every entry on this page links to its source.
- Identity Digital · first recordedICANN
“SL2641T-T21323 · Empty Hand, LLC · replacement string of .hub”ICANN
- Band chosen: 30-49 (usable but limited). .motion is a common English word with several real but separate verticals behind it: motion design and animation, video and creative tooling, fitness and movement, robotics and motion control, plus 'in motion' / 'set in motion' phrase-style brand names. By analogy with creative-descriptor TLDs such as .design, .studio, .video and .graphics, strings that name a profession or a product type (.design, .studio) have built modest but genuine primary-identity use, while looser descriptors (.graphics, .video) have tended to stay thin and price-driven; .motion reads closer to the descriptor group than the profession group, so this is an inference from analogy. It is not in the 50-69 band because no single buyer category treats 'motion' as the natural name for what they are, so adoption would need explaining and the aftermarket would be thin. It is not in the 10-29 band because the demand is evergreen rather than event-driven, the word is attractive in brand names, and the applicant on the record, Identity Digital, is a portfolio registry operator, which by analogy makes broad registrar distribution and steady volume plausible. Verified facts from the record: one standard application by Identity Digital (Empty Hand, LLC), filed as a replacement string of .hub, no contention recorded. Main market uncertainty: whether the motion-design and animation community adopts .motion as a primary identity or keeps defaulting to .com, .design and .studio.