A niche TLD for wellness and mood-tracking apps, music and playlist brands, fashion and lifestyle labels, and lighting or interior sellers who want a playful, emotion-led name.
wellness and mood-tracking apps, music and playlist brands, fashion and lifestyle labels, and lighting or interior sellers who want a playful, emotion-led name
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .mood: an open, emotionally evocative abstract noun with no industry, profession, or company behind it, monetized on expressive resonance and self-expression rather than category fit, so it only works if enough registrants want a feeling as their identity.
Also a short affective-state noun sold on sentiment rather than a market vertical, but it carries a narrower, uniformly positive connotation where .mood is neutral and slot-like, giving it less of the caption/vernacular flexibility the target trades on.
The closest match in register — a vernacular attitude word aimed at culture, aesthetics, and youth self-expression rather than any buyer's business category — though it is an adjective serving as a modifier while .mood is a standalone noun people would use as a label.
- ShortDot · first recordedShortDot (Ireland) Limited
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
“The company just disclosed its 40 applications and 40 replacement strings.”Domain Name Wire