A niche TLD for djs, producers, podcasters and remix/mash-up creators publishing mixes and playlists, plus food, drink and creative studios that "mix" things, and name-hack buyers (re.mix, dj.mix).
djs, producers, podcasters and remix/mash-up creators publishing mixes and playlists, plus food, drink and creative studios that "mix" things, and name-hack buyers (re.mix, dj.mix)
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet on the music reading: a short, plain-English word for a thing creators make, sold as an identity to artists, DJs and labels rather than to any company or defined industry body.
The same structural bet as mix's general reading — a one-syllable verb-ish English word owned by no vertical, which only works if registrants buy the connotation (immediacy, performance, media) and supply the meaning themselves.
Also a short abstract lifestyle noun monetized purely on versatility and vibe across many unrelated uses, but it reads as a quality/aesthetic descriptor rather than a made artifact, so the buyer's motive is adjectival branding instead of claiming a creative output.
- ShortDot · first recordedShortDot (Ireland) Limited
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
“The company just disclosed its 40 applications and 40 replacement strings.”Domain Name Wire