.mitsui
Is .mitsui a real TLD? Who’s applying to run it?
.mitsui is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Mitsui & Co., Ltd..
A company-owned brand namespace: useful to Mitsui and its group if actually used, with no open market or resale value.
the applicant company and its group entities, subsidiaries and campaigns; nobody outside the brand can register here
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
The same bet almost exactly: a Japanese keiretsu house surname carrying one diversified group's corporate identity across unrelated businesses, where the string's only meaning is the group itself and the value is institutional identity rather than any consumer category.
A founding-family surname standing for a sprawling multi-industry group, bet on the house name being the one credible umbrella over dozens of operating companies — the same holding-company identity play, just outside Japan.
Also a family-name Asian conglomerate putting the group's own name on the namespace for corporate identity rather than a product line, though the explicit 'group' suffix narrows it to pure holding-entity use where a bare surname like Mitsui must also carry its operating brands.
What a .mitsui domain is
.mitsui is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .mitsui domain extension real yet?
.mitsui is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .mitsui domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .mitsui name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .mitsui was .mitsubishi, delegated on 7 July 2016.
Is .mitsui a real TLD?
Not yet. .mitsui is not in the DNS root, so nothing resolves under it. It’s here because .mitsui is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Mitsui & Co., Ltd. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single confirmed application by Mitsui & Co., Ltd. with ICANN application type 'brand' and a contention count of 1, so this is a closed corporate namespace whose only realistic buyer is the brand itself and its group. By analogy with the corporate brand TLDs from the 2012 round (flagged as analogy): a minority of those became genuine primary identities for their owners (corporate sites, product or group-company addresses, campaign redirects), while a larger share stayed defensive or dormant, and none developed an aftermarket because third parties cannot register. Not the 30-49 band because there are no volume or price-driven registrations and no aftermarket at all; not the 1-9 band because a large diversified corporate group has a real, if single-buyer, end-use case in consolidating group-company and trust-sensitive addresses under a registry it controls. Main market uncertainty: whether the owner will migrate meaningful customer-facing or group-company web presence onto .mitsui addresses within five years, or keep the TLD as a defensive, mostly unused asset.