.mission
Is .mission a real TLD? Who’s applying to run it?
.mission is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Public Interest Registry. Radix named .mission as a backup string for its .etc application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A meaningful word for nonprofits, churches and purpose-led brands, but most will keep .org; expect modest, niche uptake.
nonprofits, faith groups and mission-driven organizations wanting a purpose-first web address, plus some space, outreach and campaign projects
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .etc application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an abstract purpose-word from the corporate mission/vision/values vocabulary, with no bounded registrant class, betting that organizations will hang primary identity on a value noun rather than on a category they sell in.
Also an intent-word rather than a category, aimed at the same purpose-driven and philanthropic buyer, and dependent on the same premise that a nonprofit will brand on its motive instead of its legal form.
Another abstract noun whose demand is concentrated in religious and faith-based organizations with a secular second meaning, so it carries the same buyer overlap and the same ambiguity risk, though it names a belief rather than the work being done.
What a .mission domain is
.mission is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .mission domain extension real yet?
.mission is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .mission domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .mission name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .mission was .vision, delegated on 11 February 2014.
Is .mission a real TLD?
Not yet. .mission is not in the DNS root, so nothing resolves under it. It’s here because .mission is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“PIR2624T-T23710 · Public Interest Registry · primary RTIS2674T-T62680 · Radix Technologies Inc SEZC · replacement string of .etc · Deactivated”ICANN
“PIR2624T-T23710 · Public Interest Registry · primary”ICANN
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
- Band chosen: 30-49 (usable but limited). The string is a real, widely used institutional noun — nonprofit missions, religious missions, mission statements, space and humanitarian missions — so a serious project could plausibly use something like a 'name.mission' address, and the confirmed applicant, Public Interest Registry, operates in the nonprofit sector, which gives a plausible distribution channel into the most natural buyer group. It is not in the 50-69 band because, by analogy with purpose-oriented strings from the 2012 round such as .ngo, .foundation, .charity and .church, these TLDs tended to see limited registration and little genuine primary-identity use (analogy, no figures asserted); nonprofits overwhelmingly defaulted to .org and treated purpose-word TLDs as secondary or redirect names, and 'mission' is more abstract than a sector noun, which weakens the brand signal and the aftermarket. It is not in the 10-29 band because the word is not a joke or event-driven string: it has durable organizational meaning across faith, charity, corporate-purpose and exploration contexts, so some sustained low-volume demand is likely over the next 5 years rather than a one-off spike. Adoption dynamics would depend on bundling and promotion through nonprofit-facing registrars and whether a few visible organizations adopt it as their primary address. Main market uncertainty: whether mission-driven organizations and churches will treat a .mission address as a credible primary identity rather than a vanity redirect alongside .org — the record contains no demand evidence either way. Note the second application on the record, from Radix, is deactivated and the string count on the record shows 1 confirmed applicant; this is stated neutrally and not used to discount the score.