.michelin
Is .michelin a real TLD? Who’s applying to run it?
.michelin is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Michelin.
A closed brand namespace: useful only to Michelin itself, with no public registrations and no resale market.
the applicant company and its subsidiaries, for corporate, product, dealer and guide web addresses under one brand-controlled namespace
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Identical bet: the parent corporate name of a global tire multinational taken as a single-registrant brand namespace, where the only thing that has to be true is that one company wants control of its own trademark as a root.
Same bet again — an eponymous tire-maker's top-level corporate identity, applied for by the one entity that owns the mark, with no registrant market to build and nothing riding on category demand.
Same kind of word (a founder surname that became a tire marque) owned by the same kind of multinational, but the bet is slightly different because it is a portfolio brand sitting under a parent rather than the applicant's own primary corporate identity.
What a .michelin domain is
.michelin is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .michelin domain extension real yet?
.michelin is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .michelin domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .michelin name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .michelin was .bridgestone, delegated on 1 May 2015.
Is .michelin a real TLD?
Not yet. .michelin is not in the DNS root, so nothing resolves under it. It’s here because .michelin is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Michelin · first recordedICANN
“ML2688T-T48975 · Compagnie générale des Etablissements Michelin · primary”ICANN
- Band chosen: 10-29 (vanity/joke/narrow), scored 24, toward the top of the band. The verified facts show a single confirmed application typed as a brand TLD by Compagnie générale des Etablissements Michelin; by analogy with brand TLDs from the earlier round, such strings are closed to the public, so the only buyer is the brand owner and there is no aftermarket at all. It is not in the 30-49 band because that band presumes registrations at volume or on price and at least a thin aftermarket, neither of which exists when the registry is the sole registrant. It is not in the 1-9 band because, by analogy, a well-known consumer brand with tyre, mobility and restaurant-guide lines has genuine end-use utility in a brand-controlled namespace (secure dealer and campaign addresses, phishing-resistant branding), and the string carries recognisable credibility for that one holder. By analogy with earlier brand TLDs, outcomes split between sustained internal use and quiet retirement, and a primary-identity switch away from the established .com presence is uncommon. Main market uncertainty: whether the owner uses the namespace as a primary identity or only for redirects and campaign microsites over the next 5 years, which is the difference between the top and bottom of this band.