.merrill
Is .merrill a real TLD? Who’s applying to run it?
.merrill is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Bank of America.
A private brand address for one financial company; useful to its owner, not something anyone else can buy or trade.
the applicant itself and its wealth-management brand, for owned addresses such as client portals, adviser pages and campaigns; no third-party buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a surname-founded financial house putting its own firm name — not a category word — on the TLD as a trust mark for banking and wealth clients, which only works because the name already carries institutional reputation.
Also a founder-surname private bank claiming its own name as a closed identity for advised, high-net-worth money, where the value is the heritage signature rather than any descriptive meaning.
Same buyer and job — a US wealth-management/brokerage brand fencing its own name for advisors and client-facing sites — but the string is a built corporate mark rather than a legacy surname, so it leans less on inherited prestige.
What a .merrill domain is
.merrill is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .merrill domain extension real yet?
.merrill is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .merrill domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .merrill name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .merrill was .jpmorgan, delegated on 27 February 2016.
Is .merrill a real TLD?
Not yet. .merrill is not in the DNS root, so nothing resolves under it. It’s here because .merrill is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Bank of America · first recordedICANN
- The record shows a single application of ICANN type "brand" from Bank of America (ML 35 LLC), with no contention, so this string is assessed as a closed dot-brand for the Merrill wealth-management brand. Band chosen: 10-29 (vanity/narrow). It is not in 30-49 because a closed brand TLD has no public registrations, no aftermarket and no price-driven volume; the best-fit buyer is the one applicant, and value exists only as end-use utility for that applicant. It is not in 1-9 because the string maps to a long-standing financial brand that could plausibly run adviser pages, client portals or campaign sites on it, and a large bank has the resources to do so; by analogy (flagged), some financial dot-brands from the earlier round moved primary sites or campaign pages onto their TLD, while many others stayed dormant or were later retired, which is the main spread within this band. Score 19 reflects a recognisable brand under a large parent but a real chance of nominal-only use. Main market uncertainty: whether the parent treats .merrill as a primary identity for its wealth-management business over the next 5 years or keeps it as a defensive holding beneath its existing .com properties, which determines whether it carries any credibility signal with clients at all.