.meli
Is .meli a real TLD? Who’s applying to run it?
.meli is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is MercadoLibre, Inc..
A company-owned name space for MercadoLibre; useful to that one brand, with no open registrations or resale market.
the applicant brand itself and its own product, regional and partner sites; no third-party buyers are expected.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a dominant non-US consumer marketplace operator putting its own primary consumer-facing brand on the TLD, so the identity only works for the one company whose shoppers already type that word.
Also a single marketplace operator's coined platform brand aimed at consumers and third-party sellers, though it is a product brand inside a larger group rather than the company's own name.
Same word-type bet — a corporation claiming the clipped nickname customers actually use instead of its full legal brand — but placed on financial services rather than a marketplace.
What a .meli domain is
.meli is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .meli domain extension real yet?
.meli is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .meli domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .meli name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .meli was .taobao, delegated on 21 January 2016.
Is .meli a real TLD?
Not yet. .meli is not in the DNS root, so nothing resolves under it. It’s here because .meli is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- MercadoLibre, Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single confirmed application by MercadoLibre, Inc. filed as a brand-type application, so .meli is treated as a closed, single-registrant name space: the only buyer is the brand, and it would be used for its own marketplace, payments and regional sites rather than sold to the public. It is not in the 30-49 band because that band presumes open registrations at volume or on price; a brand TLD has no registrations by outsiders and no aftermarket by design, so resale value is effectively nil. It is not in the 1-9 band because the string is short, matches a widely used company shorthand, and a brand of this kind has a realistic use for it as a trusted, phishing-resistant address for its own properties. By analogy (flagged as analogy), the 2012-round brand TLDs split into two outcomes: some brands moved real primary identity onto their string, while many others kept the string defensive or dormant and some were later retired; that split, not the string's market, is what determines whether .meli's end-use utility is realized. Main market uncertainty: whether MercadoLibre migrates customer-facing properties onto .meli or keeps its existing addresses primary and uses the TLD only for internal or redirect purposes, which would push the practical value toward the bottom of the band. Applicant facts are stated neutrally from the record and used only to gauge adoption likelihood.