.meinl
Is .meinl a real TLD? Who’s applying to run it?
.meinl is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Julius Meinl.
A private company namespace for one coffee brand; useful to the owner alone, with no open market for names on it.
the applicant's own business units, product lines, regional shops and campaigns under the Julius Meinl name; no outside buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are a founder's surname owned by a privately held German family manufacturer whose name means everything to its trade customers and nothing to the general public, so the string's only job is to be the company's own identity rather than to attract traffic.
Same bet on a surname that functions as a specialist equipment brand recognised inside one craft or industry, where the TLD succeeds purely as owned namespace and defensive control of the family name, never as a market.
Also a German family surname carried as the corporate brand with no generic meaning to defend it, though the applicant behind it is a far larger multinational than a niche family manufacturer, which raises the resourcing and the stakes of the same bet.
What a .meinl domain is
.meinl is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .meinl domain extension real yet?
.meinl is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .meinl domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .meinl name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .meinl was .schaeffler, delegated on 24 December 2015.
Is .meinl a real TLD?
Not yet. .meinl is not in the DNS root, so nothing resolves under it. It’s here because .meinl is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Julius Meinl · first recordedICANN
“JMCG2659T-T65563 · JULIUS MEINL Central GmbH · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified-facts block records one application for .meinl from JULIUS MEINL Central GmbH with ICANN application type 'brand', so the string functions as a closed corporate namespace: names on it are not sold to third parties, there is no aftermarket, and the only buyer group is the company itself. It is not in the 30-49 band because that band presumes registrations at volume or on price with at least a thin aftermarket; a brand TLD, by analogy with the 2012-round dot-brands, has neither, and its value is confined to redirect, campaign and trust-signal use by the owner. It is not in the 1-9 band because a company-owned string can plausibly serve as a real primary identity for the owner's web properties (shop, product and country pages) over the next 5 years, which is more than no market at all. Analogy, flagged as such: many 2012-round brand TLDs stayed near-empty or were voluntarily retired, while a minority (typically large consumer or financial brands) moved customer-facing properties onto them; a mid-sized heritage coffee brand looks closer to the first group than the second. The main market uncertainty is whether the owner actually migrates customer-facing sites and marketing to .meinl or keeps it as a defensive holding, since brand-TLD value is set almost entirely by that one adoption decision. All counts and dates stated here come from the verified-facts block; everything else is qualitative.