.maga
Is .maga a real TLD? Who’s applying to run it?
.maga is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Fish Creek Ventures L.L.C..
A political-slogan address: lively around US election cycles for activists and merch sellers, but rarely a serious long-term identity.
political activists, campaign-aligned groups and merchandise sellers in the United States who want an address that signals allegiance to the movement the slogan names
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Like .maga it is a political faction's own short self-chosen label rather than a neutral category, so the bet is identical: a movement and its aligned media, merch, and candidate sites adopt the string as a loyalty badge, and it is worthless to anyone outside that faction.
Same partisan-identity bet — a registry monetizing one side of a political divide, where value depends entirely on an organized movement treating the string as its home turf and on the registry defending it against hostile or satirical registrations.
Also a cause-movement acronym whose primary registrants would be activists and affiliated organizations putting ideological identity on the string, but it is an incorporated membership organization's own name, so the bet leans more brand-protection than open movement rallying cry.
What a .maga domain is
.maga is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .maga domain extension real yet?
.maga is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .maga domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .maga name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .maga was .gop, delegated on 4 April 2014.
Is .maga a real TLD?
Not yet. .maga is not in the DNS root, so nothing resolves under it. It’s here because .maga is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Fish Creek Ventures L.L.C. · first recordedICANN
“FCVL2636T-T12400 · Fish Creek Ventures L.L.C. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The string is a partisan political slogan, so its appeal is confined to one movement in one country and rises and falls with election cycles; a serious business, nonprofit or product outside that movement is unlikely to adopt it as primary identity, and the polarizing signal narrows resale to movement-aligned buyers. It is not in the 30-49 band because the demand is event-driven rather than sustained volume: by analogy (flagged as analogy) with existing political TLDs such as .gop, .republican, .democrat and .vote, slogan and party namespaces have seen limited registration and little visible primary-identity use even among the organizations they describe, and I have no verified figures to suggest .maga would differ at scale. It is not in the 1-9 band because the movement is large and highly motivated, with an established merchandise and fundraising economy, so a real if shallow wave of registrations for activist sites, local chapters, merch stores and parody is plausible around each cycle. Applicant facts on the record are neutral: a single confirmed standard application by Fish Creek Ventures L.L.C., with .magavip recorded as a replacement string naming it as primary; nothing on the record indicates affiliation with the movement's organizations or rights-holders, so whether official bodies would ever adopt the namespace is unknown. Main market uncertainty: whether the movement's principal organizations and figures embrace .maga addresses as their own identities (which would push it toward the 30-49 band) or whether brand-control questions around the slogan keep the namespace a fringe merch-and-parody space, and how demand holds up between cycles.