.lucky
Is .lucky a real TLD? Who’s applying to run it?
Nobody has applied for .lucky in its own right, as of 8 October 2026. Identity Digital named .lucky as a backup string for three of its applications: .sim, .league and .etc. ICANN deactivated those backups, because another applicant applied for the same string or named it as a backup. Love Lucky Security Technology named .lucky as a backup string for its .motors application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A feel-good vanity ending for gaming, lottery and fortune-themed brands; few serious projects would make it their primary address.
gaming, lottery, sweepstakes and promotions brands, plus Chinese-market registrants drawn to fortune and festival symbolism, with casual vanity buyers behind them
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “The quality every name hopes to carry.”
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .motors application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .etc application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .league application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .sim application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short aspirational fortune-word with gambling/lottery gravity but no category membership, sold open to anyone who wants the feeling rather than to an industry that must register.
Same bet: a pure mood word with no defined registrant class, monetized on emotional resonance and short memorable left-of-dot phrases rather than on any vertical of businesses.
Same bet as an open-registry adjective whose value is vibe and wordplay, though it skews to consumer/social identity while .lucky also carries a chance-and-fortune pull that .cool lacks.
What a .lucky domain is
.lucky is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody has applied for .lucky in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .lucky domain extension real yet?
.lucky is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .lucky domain?
You can’t yet. A .lucky name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .lucky was .win, delegated on 25 March 2015.
Is .lucky a real TLD?
Not yet. .lucky is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .lucky as part of an application for another string. Every entry on this page links to its source.
- Identity Digital · fact correctedICANN
- Identity Digital · first recordedICANN
- Identity Digital · first recordedICANN
- Identity Digital · first recordedICANN
- Love Lucky Security Technology · first recordedICANN
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“LLST2590-T35032 · Love Lucky Security Technology Co., Ltd. · replacement string of .motors · Deactivated PTL2645T-T18307 · Pirin Tablet, LLC · replacement string of .etc · Deactivated PTL2645T-T42064 · Pirin Tablet, LLC · replacement string of .league · Deactivated PTL2645T-T73740 · Pirin Tablet, LLC · replacement string of .sim · Deactivated”ICANN
“.lucky · Festival & Fortune · “The quality every name hopes to carry.””Journey To The West Corporation
- I place .lucky in the 10-29 band (vanity/narrow, upper end). It is not in the 30-49 band because sustained price-driven volume is speculative and no vertical treats 'lucky' as a natural primary identity: gambling operators gravitate to established gaming strings or .com by analogy with how betting brands have behaved, and mainstream businesses read .lucky as a slogan, not an address. It is not in the 1-9 band because the word is universally positive, memorable, and carries genuine cultural resonance for fortune-and-festival positioning in Chinese-language markets, where the applicant, a Beijing-based company with a published 323-string portfolio in this round, is positioned to distribute. By analogy with adjective TLDs like .cool and .fun, expect bursts of discounted registrations, weak renewals, and a thin aftermarket concentrated in a handful of gambling-adjacent names; exact figures for those analogs are unknown. Main market uncertainty: whether gambling and lottery verticals plus Chinese registrar channels actually adopt it at volume over the next 5 years, or whether it stays a novelty ending.