.longjing
Is .longjing a real TLD? Who’s applying to run it?
- Journey To The West Corporation
A web address for one famous Chinese green tea — charming for tea sellers, far too narrow for almost anyone else.
tea producers, merchants, and tourism operators around West Lake/Hangzhou selling Longjing (Dragon Well) tea, plus a handful of tea-culture brands elsewhere in China
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “China's most famous green tea, from West Lake.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as a region-name-that-is-really-an-appellation: value comes entirely from the prestige of one origin, the applicant has to be a body with standing to speak for that origin, and it only works if the producers of the place put their primary identity on it.
Another sub-national heritage name where a regional authority bets that a small, geographically bounded producer-and-tourism community will adopt a namespace whose whole worth is provenance signalling.
Shares the provenance-and-authenticity premise (buyers pay for who is entitled to the name) but sits at category level open to the whole trade, not a single guarded origin, so the governance and the registrant pool are a different bet.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.longjing · Cuisine · “China's most famous green tea, from West Lake.””Journey To The West Corporation