.longjing
Is .longjing a real TLD? Who’s applying to run it?
Nobody is chasing .longjing, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A web address for one famous Chinese green tea — charming for tea sellers, far too narrow for almost anyone else.
tea producers, merchants, and tourism operators around West Lake/Hangzhou selling Longjing (Dragon Well) tea, plus a handful of tea-culture brands elsewhere in China
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “China's most famous green tea, from West Lake.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as a region-name-that-is-really-an-appellation: value comes entirely from the prestige of one origin, the applicant has to be a body with standing to speak for that origin, and it only works if the producers of the place put their primary identity on it.
Another sub-national heritage name where a regional authority bets that a small, geographically bounded producer-and-tourism community will adopt a namespace whose whole worth is provenance signalling.
Shares the provenance-and-authenticity premise (buyers pay for who is entitled to the name) but sits at category level open to the whole trade, not a single guarded origin, so the governance and the registrant pool are a different bet.
What a .longjing domain is
.longjing is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody is chasing .longjing today. The applicants that claimed it are out.
Is the .longjing domain extension real yet?
.longjing is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .longjing domain?
You can’t yet. A .longjing name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .longjing was .alsace, delegated on 4 October 2014.
Is .longjing a real TLD?
Not yet. .longjing is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .longjing and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.longjing · Cuisine · “China's most famous green tea, from West Lake.””Journey To The West Corporation
- The string names a single agricultural product tied to one Chinese region, held in Latin/pinyin form while its natural buyers operate in Chinese script — by analogy, pinyin and niche-product gTLDs aimed at the Chinese market have tended to see price-driven registrations rather than primary-identity use, and single-product cuisine strings have shallower ceilings still. Even the broader analogous category (drink/food TLDs like .wine or .coffee) settled into modest niche use rather than category-standard status, and .longjing is far narrower than those. Real demand exists in the Hangzhou tea trade and tourism sector, which keeps it above the no-market floor, but the buyer pool is a single regional industry with no evident aftermarket driver. Band 10-29: above 1-9 because a genuine, identifiable industry could plausibly register names; below 30-49 because there is no realistic path to volume registrations or a meaningful brand signal outside that one product. Main market uncertainty: whether the Hangzhou tea industry or local institutions would adopt it as an appellation-style marker, which is the only route to sustained niche demand.