.lodge
Is .lodge a real TLD? Who’s applying to run it?
.lodge is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is HOST AFRICA (PTY) LTD.
A tidy hospitality label for safari, ski, hunting and fraternal lodges, but demand stays small and few will pay much for it.
owners of safari, ski, hunting and mountain lodges and small guesthouses, plus fraternal and Masonic lodges wanting a short descriptive address
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a narrow accommodation-style noun that an individual lodging property brands itself on, monetized a few thousand names at a time from independent operators rather than from a mass category.
The canonical version of the same bet — a plain lodging-category noun whose value depends on accommodation businesses moving their primary identity onto it — differing from .lodge mainly in category size, not in kind of word, job, or buyer.
Also a single generic noun for a place people stay that an operator would put its name on, but its meaning is split between lodging and non-lodging senses (summer camp, bootcamp), so the buyer pool is less purely hospitality than .lodge's.
What a .lodge domain is
.lodge is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .lodge domain extension real yet?
.lodge is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .lodge domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .lodge name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .lodge was .villas, delegated on 11 February 2014.
Is .lodge a real TLD?
Not yet. .lodge is not in the DNS root, so nothing resolves under it. It’s here because .lodge is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- HOST AFRICA (PTY) LTD · first recordedICANN
- Band chosen: usable but limited (30-49). The word is a real, well-understood accommodation category (safari lodges, ski and mountain lodges, hunting and fishing lodges, eco-lodges) and a secondary identity for fraternal organisations such as Masonic and Elks lodges, so some serious small businesses would plausibly use name.lodge as a primary identity over the next 5 years. It is not in the strong-niche band (50-69) because, by analogy with earlier hospitality and accommodation strings such as .hotel, .holiday, .vacations, .villas and .rentals (analogy, not data), descriptive hospitality TLDs have tended to see modest, price-sensitive registration and little aftermarket; most lodges already hold a .com or a local ccTLD and treat a new ending as a redirect or marketing extra rather than the identity on their signage. It is not in the vanity band (10-29) because demand is not event-driven or joke-like: there is a steady, if small, population of named businesses whose category word is literally 'lodge', and the string reads cleanly to a non-expert. The single application on the record is from HOST AFRICA (PTY) LTD, a standard application, with .adventure named by the same applicant as a replacement string; that informs adoption likelihood only, suggesting the operator's natural seed market may be African safari and game-lodge tourism, which could produce early use but says nothing about global uptake. The verb sense (to lodge a complaint) adds minor ambiguity outside hospitality. Main market uncertainty: whether lodge operators, who are mostly small independents or part of tourism groups with established brands, will adopt a descriptive ending as a primary identity at all, or only as a defensive or promotional add-on, which would hold the string near the bottom of the band.