.llama
Is .llama a real TLD? Who’s applying to run it?
.llama is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Meta.
A closed Meta brand space for its Llama AI models; nobody else can register names there, so there is no resale market.
meta itself, as a closed namespace for its llama ai model family (docs, downloads, developer portals); no third-party registrants
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a tech giant putting a developer-facing platform's product name — not its corporate name — on an ordinary dictionary word it must make its own, so the TLD's value rides entirely on the product eclipsing the word's generic meaning.
Also a single company's product brand built from a plain English noun, where the registry is a closed extension of a product ecosystem and the string has to out-shout an everyday word that nobody can own in the abstract.
Same shape of bet — a developer platform whose name is a common word with a strong unrelated meaning — but it sits with a licensor/steward of an inherited technology name rather than the originator of a flagship product line.
What a .llama domain is
.llama is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .llama domain extension real yet?
.llama is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .llama domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .llama name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .llama was .android, delegated on 12 November 2014.
Is .llama a real TLD?
Not yet. .llama is not in the DNS root, so nothing resolves under it. It’s here because .llama is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Meta · first recordedICANN
“MRHL2653T-T92844 · Meta Registry Holdings LLC · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified-facts block records one application, by Meta (Meta Registry Holdings LLC), typed as a brand application, confirmed on the ICANN Reveal Day list of 7 October 2026. A brand-type TLD is a closed namespace: the only buyer is the applicant, so the address-value question reduces to whether Meta would use .llama as a primary identity for its Llama AI model family rather than as a redirect or campaign vanity. By analogy with dot-brand TLDs from the earlier round, most were used lightly (redirects, short campaign links, a few flagship subdomains) and few became the brand's primary web identity, so the realistic outcome over the next 5 years is narrow, with no aftermarket at all. It is not in the 30-49 band because there are no volume registrations, no price-driven demand and no third-party brand signal; 'usable but limited' presumes an open market, which a brand TLD lacks. It is not in the 1-9 band because the string names a widely recognised AI model family and a serious project (Meta's own) could plausibly put a models or developer site under .llama as a genuine primary identity, which is a realistic, if captive, use. Main market uncertainty: whether Meta routes real Llama distribution and developer traffic onto .llama or leaves it as a defensive, lightly used vanity space. The string also carries a generic animal meaning, but under a brand application that generic demand cannot be served. Specific counts, prices and dates beyond the facts block are unknown; every comparison to earlier dot-brands is analogy.