.lifetime
Is .lifetime a real TLD? Who’s applying to run it?
Nobody has applied for .lifetime in its own right, as of 7 October 2026. TLD 3D Public Benefit Corporation named .lifetime as the replacement string of its .time application.
A long, generic word ending that reads well in a few phrases but gives a serious project little reason to pick it over .com or .life.
memorial and legacy sites, lifetime-deal and lifetime-warranty marketers, and membership or wellness brands wanting a phrase-style address
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Almost the same bet: an abstract, open-register English noun with no defined registrant class, sold on connotation and emotional reach rather than to a category of business, so it only pays off if a mass of unrelated buyers each read their own meaning into it.
Another broad mood-word rather than a category — nobody's primary professional identity sits under it by definition, so like the target it depends on volume registrations from people who want the word's feeling (duration, permanence, wellbeing) wrapped around an unrelated business.
Same class of soft aspirational abstract noun aimed at a diffuse consumer/creator audience, though it is slightly more anchored to a recognisable content-and-commerce vertical than the target's pure connotation play.
What a .lifetime domain is
.lifetime is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody has applied for .lifetime in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .lifetime domain extension real yet?
.lifetime is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .lifetime domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .lifetime name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .lifetime was .life, delegated on 15 May 2014.
Is .lifetime a real TLD?
Not yet. .lifetime is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .lifetime as part of an application for another string. Every entry on this page links to its source.
- TLD 3D Public Benefit Corporation · first recordedICANN
“T3PB2538-T94985 · TLD 3D Public Benefit Corporation · replacement string of .time”ICANN
- Band chosen: 10-29 (vanity/joke/narrow). The string is a common English word with no single owning category: it evokes TV-network branding, lifetime warranties and memberships, software lifetime deals, insurance, and memorial or legacy sites. Those are scattered use cases, and most of them are features of a product rather than identities a project would build a primary brand on. The nearest analogies are the shorter generic-word TLDs from the 2012 round such as .life and .live; by analogy (not from verified data) those gained registrations largely on low pricing and wide registrar distribution rather than on brand pull, and .lifetime is a longer, more specific variant of the same semantic space, so it should expect a fraction of that interest unless priced and distributed the same way. It is not in the 30-49 band because there is no evident volume driver: no large buyer group routinely needs 'lifetime' as a suffix, and the shorter sibling string already serves the phrase-style use. It is not in the 1-9 band because the word is positive, memorable, and completes a few natural phrases (guarantee, membership, deal, memorial), which supports shallow but real vanity and promotional demand over the next 5 years. Applicant facts, stated neutrally from the verified block: one application on the record, from TLD 3D Public Benefit Corporation, filed as a replacement string for a primary application for .time under the Applicant Support Program; contention count on the record is 0. These facts bear on adoption only in that a single, uncontested applicant suggests a modest commercial expectation for the string. Main market uncertainty: whether the operator positions .lifetime as a low-priced portfolio generic sold through the major registrars (which could lift it toward the usable-but-limited band on volume) or as a boutique or premium-priced namespace, where demand would stay vanity-level.