.leads
Is .leads a real TLD? Who’s applying to run it?
Nobody has applied for .leads in its own right, as of 7 October 2026. GoDaddy Registry named .leads as the replacement string of its .crm application.
A keyword address for the lead-generation trade: useful for campaign pages, rarely a company's main name.
lead-generation agencies, affiliate marketers and B2B sales-tool vendors who want a keyword domain for campaign landing pages and vertical lead marketplaces
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a generic, uncontested business-function noun sold as the identity layer for the commercial-services industry that lives on it, where value depends on thousands of agencies and vendors treating an insider trade word as a credible primary address rather than a redirect.
Also a plural noun naming the tradeable unit of a performance-marketing trade rather than a product or place, betting that affiliate-style operators who buy and resell that unit will put their primary identity on the unit's own name.
A narrow B2B jargon abstraction aimed at a small professional vendor class, sharing the same vulnerability as the target: the word is understood only inside the trade, so the addressable base is a vendor roster, not a consumer category.
What a .leads domain is
.leads is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody has applied for .leads in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .leads domain extension real yet?
.leads is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .leads domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .leads name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .leads was .marketing, delegated on 14 January 2014.
Is .leads a real TLD?
Not yet. .leads is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .leads as part of an application for another string. Every entry on this page links to its source.
- GoDaddy Registry · first recordedICANN
“NA2631T-T27230 · Registry Services, LLC · replacement string of .crm”ICANN
“LFGL2683T-T82030 · Link Freedom Group Ltd · primary NA2631T-T80151 · Registry Services, LLC · replacement string of .all · Deactivated”ICANN
- Band chosen: usable but limited (30-49), at its floor. The string names a real, sustained commercial activity (lead generation, affiliate and performance marketing, sales prospecting), so there is a buyer group with ongoing purchase intent rather than event-driven curiosity, which keeps it out of the vanity band. It is not a strong niche TLD because the word describes a transaction rather than an identity: a lead-gen agency or sales-software vendor would plausibly register keyword names such as a vertical plus .leads for landing pages, but would be unlikely to make it the primary brand, and the term carries a cold-outreach connotation that some serious businesses would avoid. By analogy (flagged as analogy), marketing-vertical generics such as .marketing, .agency and .solutions have seen volume registrations with weak brand signal and thin resale, and .leads is narrower than those. On the record the string is a replacement string of a .crm application by GoDaddy Registry, which neutrally suggests the operator sees it as a sales-software-adjacent namespace; contention count on the record is 0. Main market uncertainty: whether lead-gen operators treat .leads names as durable identities with renewals or as disposable campaign domains churned after each funnel, which would hold the string near the bottom of its band.