.laden
Is .laden a real TLD? Who’s applying to run it?
Nobody has applied for .laden in its own right, as of 7 October 2026. KV GmbH named .laden as the replacement string of its .owl application.
German for 'shop': a small suffix for German-speaking retailers that must compete with .de and .shop; niche at best.
small retailers and shop owners in Germany, Austria and Switzerland who want a German-language 'shop' address, plus a thin layer of speculators on short German trade words
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
The same bet almost exactly: an untranslated everyday word for "shop" offered as a retail namespace to merchants in one language community, where success depends on small shopkeepers putting their storefront identity on a word their own customers read as plainly as "store".
A common German commerce word sold as a generic retail namespace to German-speaking businesses, betting on the same single-language SMB registrant pool and the same need for a German word to feel as natural in a URL as it does on a shop sign.
Identical in word-kind and job (the plain category noun for a place that sells things, aimed at anyone selling), but it is the global English mass-volume version of the bet rather than a language-scoped one, so the economics and the buyer pool are an order of magnitude different.
What a .laden domain is
.laden is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody has applied for .laden in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .laden domain extension real yet?
.laden is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .laden domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .laden name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .laden was .tienda, delegated on 23 January 2014.
Is .laden a real TLD?
Not yet. .laden is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .laden as part of an application for another string. Every entry on this page links to its source.
- KV GmbH · first recordedICANN
“KG2699T-T28984 · KV GmbH · replacement string of .owl”ICANN
- Band chosen: 10-29 (vanity/narrow), at its top. 'Laden' is the everyday German noun for a shop and also the verb 'to load', so the string has a genuine commercial meaning for the DACH market, and a defined buyer: German-speaking retailers and e-commerce sellers. The record shows one application, by KV GmbH, filed as a standard application and as a replacement string for .owl; contention count is 0 and no category tag is recorded. The applicant facts are used here only as adoption context: a standard (non-community, non-brand) application implies an open registry aimed at general registrants. By analogy (flagged as analogy): the German-language dictionary TLDs from the 2012 round — .kaufen, .haus, .reisen, .jetzt and similar — found real but shallow demand, with registrations driven largely by promotional pricing and few examples of serious businesses adopting them as primary identity; the ccTLD .de remains the overwhelming default for German-speaking businesses and .shop already serves the e-commerce-suffix role across languages, including in the DACH market. A further qualitative drag is that outside German, the string reads as an English surname with strongly negative associations, which limits any international or aftermarket appeal beyond the DACH buyer. Why not the band above (30-49): that band requires registrations at volume and a credible, if weak, brand signal; the analogous German dictionary TLDs did not sustain volume once promotions ended, and a German-language shop suffix adds little that .de or .shop does not already give a retailer. Why not the band below (1-9): a real everyday commercial word with a definable buyer group and a plausible registry operator is more than no market — some German retailers will register and a few will use it. Main market uncertainty: whether DACH retailers show any preference for a German-language commerce suffix over .de and .shop, which the 2012-round outcomes suggest is slight but which has not been tested with a word as central as 'Laden'.