.kick
Is .kick a real TLD? Who’s applying to run it?
.kick is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Easygo.
A streaming company's own namespace: handy for its own links, but outsiders cannot buy addresses, so there is no open market.
the applicant brand itself and its own properties, for creator pages, campaign links and product surfaces, not outside registrants
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a one-syllable common English action verb with no category to anchor it, sold on phrase construction and energy branding rather than on owning a vertical, so its registry has to manufacture demand from wordplay and motion/sport affinity rather than harvest an existing audience.
Also a short verb that doubles as a sport-culture word, so the buyer is the same mix of lifestyle brand and playful phrase-maker, though .surf has a defined community that can see itself in the string while .kick's affinity is diffuse across several sports and no single scene.
The other kind of pure-energy monosyllable: an abstract positive verb/noun whose whole case is punchy left-of-dot branding and promo use, which makes it the same speculative word-bet, but its upside leans on betting and marketing money rather than on the physical-action reading .kick carries.
What a .kick domain is
.kick is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .kick domain extension real yet?
.kick is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .kick domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .kick name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .kick was .run, delegated on 7 May 2015.
Is .kick a real TLD?
Not yet. .kick is not in the DNS root, so nothing resolves under it. It’s here because .kick is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Easygo · first recordedICANN
“KSPL2637T-T10392 · Kick Streaming Pty Ltd · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single application, filed by Kick Streaming Pty Ltd with ICANN application type 'brand', which in this round means the string is intended as a closed brand namespace rather than one sold to the public. Under that model the best-fit buyer is the operator itself; third parties would not register names, so there is no aftermarket and no brand signal for anyone else. It is not in the 30-49 band because that band requires registrations happening at volume or on price, and a brand-type application precludes a public registration market by design. It is not in the 1-9 band because the string is a short, pronounceable generic word tied to a live streaming brand, and by analogy (flagged as analogy) with brand TLDs from the earlier round, a brand operator can get real end-use utility from short addresses for its own properties (creator pages, campaign links, product subdomains) even without any resale market; a few brand TLDs from the prior round did become the operator's primary web identity, though many stayed lightly used or were later withdrawn. Main market uncertainty: whether the operator will actually move its primary identity and creator-facing links onto .kick, or keep its existing second-level domain and leave the TLD as a defensive or redirect-only asset; by analogy with prior brand TLDs, the latter pattern has been common. A secondary uncertainty is whether the generic meaning of 'kick' (sport, sneakers, launches) would have had broader open-registry appeal had it been applied for as a standard string; under a brand application that demand is not addressable.