.jet

Is .jet a real TLD? Who’s applying to run it?

.jet is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry and Link Freedom Group. Starlight (Namecheap) named .jet as a backup string for two of its applications: .trek and .path. ICANN deactivated those backups, because another applicant applied for the same string or named it as a backup. ShortDot named .jet as a backup string for its .tag application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.

Generic applications · Culture · on the record since Aug 15, 2026, updated Oct 7, 2026

applicants

2 applications · 3 deactivated backups

Who is applying, and what they run today

One of the two already run TLDs, 11.96M names between them. Two run one of .jet's closest 2012 strings: XYZ Registry .boats and XYZ Registry .yachts. Link Freedom Group runs none.

XYZ.COM LLC
XYZ Registry
controlled by Daniel Negari, Michael Ambrose
35 TLDs · 11.96M names: .xyz 9.15M, .lol 1.13M, .autos 290K, .boats 73K (2012 comp), .yachts 90K (2012 comp)
backup .journal, disallowed
Link Freedom Group Ltd
Link Freedom Group
controlled by Vandelay Investments Ltd, Yonatan Belousov
runs no TLD today
backup .list, disallowed

runs TLDs today; the larger, the more namesruns none.tld in orange: one of this string’s closest 2012 stringsbackup .x usable · backup .x ✕ disallowed

Applications are counted by company, across its legal entities, from ICANN’s list. Names are from the registries’ June 2026 reports to ICANN. “None on record” means no public source in our record ties the company to a registry operator that runs TLDs today. Control: each application’s own answer to ICANN (question 108). Largest TLDs and names: the registries’ monthly reports to ICANN.

backups

ShortDotDeactivated backupshortdot.bond ↗
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
listed in a catalog Sep 8, 2026 · announced Sep 9, 2026 · abandoned Oct 7, 2026 · named as a backup for .tag, deactivated by ICANN Oct 7, 2026
Deactivated backup for .tagGenericICANN NA2626T-T55140ShortDot (Ireland) Limited ↗
Starlight (Namecheap)Deactivated backupnamecheap.com ↗
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .path application, shown as deactivated: another applicant applied for the same string or named it as a backup
Deactivated backup for .pathGenericICANN PEI2617T-T23468ICANN ↗
Starlight (Namecheap)Deactivated backupnamecheap.com ↗
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .trek application, shown as deactivated: another applicant applied for the same string or named it as a backup
Deactivated backup for .trekGenericICANN REI2641T-T12658ICANN ↗

Will names sell?

◈AI score

39/ 100

Usable but limited

A punchy word for aviation, travel, and speed-themed brands, but few serious companies would make it their main address.

assessed by claude-fable-5 · Aug 15, 2026

Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .jet’s closest 2012 strings hold .yachts 90K, .limo 2K and .boats 73K.

For comparison, .com scores 96 and .ai scores 84 on the same rubric.

a 2012-round TLD.jet’s closest 2012 strings: score · names

The 2012 read is a separate, time-locked score on its own scale, so .jet’s score above is not placed on it. Names: the registries’ reports to ICANN, 2026-10. Non-brand 2012 TLDs in the root.

closest 2012 strings

3 of 1,408

The nearest 2012 strings, and how many names each holds today

The closest 2012 string, .yachts, held 90,100 names, June 2026. .limo held 2,410; .boats held 72,806. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.

.yachtsstrong parallel90,100 names, June 2026live since 2014 · uncontested in 2012 · scored 30* in 2012 · DERYachts, LLCSee .yachts in Stats
Same bet: a luxury-vehicle category noun whose registrant pool is a small, high-margin set of brokers, charter operators and dealers selling access to an expensive asset, so it wins on prestige-per-name rather than volume.
.limomoderate2,410 names, June 2026live since 2013 · uncontested in 2012 · scored 20* in 2012 · Hidden Frostbite, LLCSee .limo in Stats
Same bet in service shape: a short, colloquial noun for chartered premium transport where the primary identity holders are operators and booking brokers, not the vehicle's manufacturers.
.boatsmoderate72,806 names, June 2026live since 2015 · 2 applications in 2012 · scored 45* in 2012 · DERBoats, LLCSee .boats in Stats
Same structural bet of a plain vehicle-category noun sold to dealers, brokers and service businesses around the craft, though it targets a mass-market owner base rather than .jet's thin ultra-premium tier.

Names are from the registries’ monthly reports to ICANN. Each name opens the TLD’s stats page: how it grew, who sells it, and the 2026 strings compared with it. * A separate 2012-only read, time-locked to what was public that year, on a different scale from this page’s score.

Where they meet elsewhere

XYZ Registry and Link Freedom Group face each other in 49 contests this round, .jet included.

Link Freedom Group × XYZ Registry
49
Link Freedom Group × ShortDot
19
XYZ Registry × ShortDot
15
Link Freedom Group × Starlight (Namecheap)
8
XYZ Registry × Starlight (Namecheap)
7

Shared contests: strings where both companies hold an application on ICANN’s list. Companies that meet another here in fewer than three are left out.

who it’s for

private-aviation and charter operators, travel and mobility startups, and consumer brands that want a speed or luxury-motion connotation in the name itself; secondarily, domain investors betting on short evocative dictionary strings.

What a .jet domain is

.jet is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 2 applications for it are on ICANN’s Reveal Day list.

Is the .jet domain extension real yet?

.jet is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.

When can you buy a .jet domain?

You can’t yet. A .jet name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .jet was .yachts, delegated on 22 May 2014.

Is .jet a real TLD?

Not yet. .jet is not in the DNS root, so nothing resolves under it. It’s here because .jet is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.

Band chosen: 30-49, usable but limited. The string is short, pronounceable, and a real dictionary word with two genuine hooks: the aviation/charter vertical (private jets, jet cards, fractional ownership) and a broader speed/luxury-motion connotation that lifestyle and mobility brands could borrow, which matches the applicant's published 'Lifestyle' categorization and 'Powering what moves you.' tagline. It is not in the 50-69 band because, by analogy, travel- and aviation-adjacent TLDs have tended to struggle as primary identities: restricted aviation namespaces and generic travel strings have historically seen shallow adoption relative to their vertical's size (analogy, not a measured claim), and the private-aviation vertical that fits .jet best is small in company count, so sustained registration demand and a real aftermarket are unlikely to develop; adoption would need explaining in almost every case. It is not in the 10-29 band because the word is not a joke or an event-driven fad: it names a durable, high-spend industry and a persistent branding motif, so steady low-volume registrations from charter brokers, jet-card sellers, and speed-branded consumer products are plausible over the next 5 years, with occasional right-of-the-dot brand matches (e.g., a name ending in 'jet') giving it more end-use fit than a pure vanity string. Applicant facts are stated neutrally: the string was announced by Link Freedom Group, which filed more than 300 strings in the ICANN 2026 round and published its list ahead of Reveal Day; a large-portfolio applicant suggests a registry-volume rather than single-brand strategy, which mildly supports general availability but says nothing about vertical marketing depth. Volume and pricing figures for comparable strings are unknown. Main market uncertainty: whether luxury-aviation and mobility brands, a category that leans heavily on prestige signaling, will treat a new-gTLD identity as credible or as a downgrade from a .com, since prestige verticals may be the most .com-conservative segment (analogy from luxury-brand naming behavior, flagged as such).

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This record is corrected in the open. See the changelog and methodology.