.jade
Is .jade a real TLD? Who’s applying to run it?
Nobody is chasing .jade, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A lovely gemstone word with cultural weight, but few businesses would choose .jade over .com; expect niche jewelry and vanity use.
jade and gemstone jewelry sellers, luxury and heritage-positioned brands wanting a "precious" signal, plus individuals named Jade wanting a vanity address
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round (flagship tier). Their catalog line: “The stone of virtue, prized for millennia.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a single precious-stone noun with no institutional owner, whose value rests on gem dealers, jewelers and luxury brands choosing to put their primary identity on a material name rather than their own name.
Same bet at a wider aperture — a gemstone-trade category word sold to jewelry retailers and appraisers, differing from .jade only in that its registrant pool is a defined industry rather than a narrow, largely regional one.
Same bet on an evocative precious-material word carrying Asian luxury connotation, where the buyer is an aesthetic or heritage brand rather than a trade body, and success depends on the word's resonance outweighing the absence of an obvious registrant class.
What a .jade domain is
.jade is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. Nobody is chasing .jade today. The applicants that claimed it are out.
Is the .jade domain extension real yet?
.jade is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .jade domain?
You can’t yet. A .jade name can only be registered once the string is delegated (added to the DNS root) and its registry opens.
Is .jade a real TLD?
Not yet. .jade is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .jade and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.jade · Flagship · “The stone of virtue, prized for millennia.””Journey To The West Corporation
- The natural market is the jade and jewelry trade, which is commercially real and large in Greater China, plus people named Jade. But by analogy (flagged as such), existing gem- and luxury-material TLDs like .diamonds, .gold, and .jewelry have remained thin: registrations exist but serious sellers overwhelmingly keep .com or marketplace storefronts as primary identity, and their aftermarkets are shallow. .jade is narrower still than .jewelry, and its strongest cultural constituency — Chinese-language jade commerce — trades under 玉/翡翠, so a Latin-script .jade is a translation away from its best-fit buyers. That places it in the 10-29 band: memorable, some vanity and boutique registrations, rarely a primary identity. It is not in the 30-49 band because there is no plausible volume or price-driven registration base beyond a small boutique niche, and not in the 1-9 band because a realistic if small market (jade dealers, jewelers, personal names) does exist. Main market uncertainty: whether Asian jade commerce, which mostly transacts on platforms and social storefronts rather than standalone domains, would adopt any Latin-script TLD for primary identity in the next 5 years.