.jade
Is .jade a real TLD? Who’s applying to run it?
- Journey To The West Corporation
A lovely gemstone word with cultural weight, but few businesses would choose .jade over .com; expect niche jewelry and vanity use.
jade and gemstone jewelry sellers, luxury and heritage-positioned brands wanting a "precious" signal, plus individuals named Jade wanting a vanity address
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round (flagship tier). Their catalog line: “The stone of virtue, prized for millennia.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a single precious-stone noun with no institutional owner, whose value rests on gem dealers, jewelers and luxury brands choosing to put their primary identity on a material name rather than their own name.
Same bet at a wider aperture — a gemstone-trade category word sold to jewelry retailers and appraisers, differing from .jade only in that its registrant pool is a defined industry rather than a narrow, largely regional one.
Same bet on an evocative precious-material word carrying Asian luxury connotation, where the buyer is an aesthetic or heritage brand rather than a trade body, and success depends on the word's resonance outweighing the absence of an obvious registrant class.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.jade · Flagship · “The stone of virtue, prized for millennia.””Journey To The West Corporation