.ish
Is .ish a real TLD? Who’s applying to run it?
Nobody has applied for .ish in its own right, as of 7 October 2026. M&A Entity LLC named .ish as the replacement string of its .brand application.
A playful word-ending domain: great for clever hacks like brit.ish or publ.ish, but few serious projects would build on it.
wordplay-minded founders, creators, marketers and side-project builders who want a short English domain hack ending in -ish (brit.ish, f.ish, blue.ish), plus a small pool of brands whose names already end in -ish
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are English grammatical suffixes rather than nouns, so neither has a category of businesses that would naturally claim it — the whole bet is that registrants buy the right-hand side of a word to finish a phrase (best.est, span.ish), with demand driven by wordplay rather than by any industry's primary identity.
Another affix-shaped string whose value rests on completing words and reading as a modifier (afford.able, cap.able), the same suffix-completion bet as .ish, though it also works as a standalone adjective that a buyer could own outright, which .ish cannot.
A tone-carrying conversational particle with no category, profession, or community behind it, so it makes the same bet .ish makes on the hedging side — that an attitude word sells on playfulness and informality rather than to a defined buyer who needs it for their core identity.
What a .ish domain is
.ish is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody has applied for .ish in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .ish domain extension real yet?
.ish is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .ish domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .ish name can only be registered after that, once the string is delegated and its registry opens.
Is .ish a real TLD?
Not yet. .ish is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .ish as part of an application for another string. Every entry on this page links to its source.
- M&A Entity LLC · first recordedICANN
“MEL2626T-T48733 · M&A Entity LLC · replacement string of .brand”ICANN
- Band chosen: 10-29 (vanity/joke/narrow), at the upper edge. The string's only real asset is wordplay: -ish is a highly productive English suffix (engl.ish, span.ish, publ.ish, fin.ish, pol.ish, self.ish, late.ish, any adjective + ish meaning 'roughly'), so the hackable namespace is wider than most novelty strings, and standalone 'ish' is itself a casual slang word. That gives it memorable, event-driven and gift/vanity demand and a handful of genuinely good left-of-dot hacks that a creative brand or side project could adopt. It is not in the 30-49 band because a suffix-hack TLD carries a weak brand signal outside the hack itself, the pool of serious projects willing to explain 'brit dot ish' as their primary identity is small, and the aftermarket would be thin and concentrated in a few dozen dictionary hacks rather than a liquid market; by analogy, earlier suffix-hack namespaces such as .ing and the hack-era use of .ly drew clever registrations but did not become a primary-identity default in any category (analogy, no figures). It is not in the 1-9 band because a real, if shallow, registration market exists: English word-ending hacks reliably attract registrants at launch, and a few hacks would be contested. The record shows one standard (open) application, filed as a replacement string for .brand, by M&A Entity LLC; an open registry model is the one that lets the hack market exist at all, which supports the band rather than lowering it. Main market uncertainty: whether hack registrations renew and become real primary identities over 5 years, or churn after the novelty, and whether the registry prices dictionary hacks as premiums (which would shrink end-use adoption while concentrating what little aftermarket value exists).