.invest
Is .invest a real TLD? Who’s applying to run it?
.invest is contested: 4 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry, Identity Digital, Radix and Link Freedom Group. GoDaddy Registry named .invest as a backup string for its .wealth application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Intercap named .invest as a backup string for its .commerce application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
Three of the four already run TLDs, 37.19M names between them. Three run one of .invest's closest 2012 strings: Identity Digital .investments, Identity Digital .markets and Identity Digital .trading. Link Freedom Group runs none.
Will names sell?
A clear money word that fintech and crypto projects will register, but serious finance brands are unlikely to make it their main address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .invest’s closest 2012 strings hold .investments 8K, .trading 5K and .markets 7K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .investments, held 7,926 names, June 2026. .trading held 5,391; .markets held 6,510. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same generic financial-activity word in noun form, betting that advisors, funds and brokerages will move primary identity onto a category string whose meaning is self-evident and whose buyer base is regulated money-handlers willing to pay premium renewals.
A retail-finance activity word doing the identical job: an open, unbranded category label whose value depends on brokers and platforms treating the string itself as the credential rather than a marketing suffix.
Same bet on a generic finance-vertical noun with a professional buyer, but it names the venue rather than the act, so it skews toward institutional/media identity instead of the advice-and-capital-raising audience .invest targets.
Where they meet elsewhere
Identity Digital and XYZ Registry face each other in 77 contests this round, .invest included.
- Identity Digital × XYZ Registry
- Identity Digital × Link Freedom Group
- Identity Digital × GoDaddy Registry
- Link Freedom Group × XYZ Registry
- Identity Digital × Radix
fintech startups, crypto and web3 projects, retail-investing apps, financial newsletters and educators wanting a keyword-exact address; secondarily domain investors speculating on finance keywords
What a .invest domain is
.invest is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. 4 applications for it are on ICANN’s Reveal Day list.
Is the .invest domain extension real yet?
.invest is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .invest domain?
You can’t yet. A .invest name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .invest was .investments, delegated on 23 April 2014.
Is .invest a real TLD?
Not yet. .invest is not in the DNS root, so nothing resolves under it. It’s here because .invest is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- 2 applicants · first recordedICANN
- 2 applicants · first recordedICANN
- 2 applicants · now confirmedICANN
- Radix · first recordedRadix
- Link Freedom Group · first recordedLink Freedom Group
The source’s 6 linesHide the lines
GEL2647T-T16674 · Glass Emotion, LLC · primary · contention set 2026-122 IRI2679T-T80405 · Intercap Registry Inc. · replacement string of .commerce · Deactivated LFGL2683T-T79014 · Link Freedom Group Ltd · primary · contention set 2026-122 NA2631T-T88699 · Registry Services, LLC · replacement string of .wealth · Deactivated RTIS2674T-T34524 · Radix Technologies Inc SEZC · primary · contention set 2026-122 XL2625T-T77143 · XYZ.COM LLC · primary · contention set 2026-122
The source’s 4 linesHide the lines
GEL2647T-T16674 · Glass Emotion, LLC · primary · contention set 2026-122 LFGL2683T-T79014 · Link Freedom Group Ltd · primary · contention set 2026-122 RTIS2674T-T34524 · Radix Technologies Inc SEZC · primary · contention set 2026-122 XL2625T-T77143 · XYZ.COM LLC · primary · contention set 2026-122
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
“.invest · Crypto & Web3 · “Where hope meets opportunity.””Link Freedom Group
- Band chosen: 30-49, usable but limited. The string is a short, high-commercial-intent English verb, which by analogy with existing finance-flavored TLDs (.investments, .finance, .capital, .fund) suggests steady keyword-driven registrations and some premium-tier pricing; those analogs, however, have not become primary-identity defaults, since regulated and trust-sensitive financial firms overwhelmingly anchor on legacy namespaces, and finance strings carry an elevated scam and phishing association that further dampens trust signaling. That analogy-based ceiling on primary-identity use is why it does not reach the 50-69 strong-niche band, where genuine sustained primary-identity adoption is required. It sits above the 10-29 vanity band because demand here is not event-driven or joke-driven: the word maps directly to a large, durable commercial category, and a shorter sibling of .investments plausibly outperforms it on memorability. The applicant's own positioning of the string as Crypto & Web3 suggests a distribution push toward crypto-native buyers, a segment more willing than regulated finance to adopt new TLDs as primary identity over the next 5 years. Main market uncertainty: whether trust-sensitive users will transact on an .invest address at all, or whether abuse-driven reputation (spam filters, browser warnings, compliance blocklists) suppresses serious use regardless of registration volume.