.identity
Is .identity a real TLD? Who’s applying to run it?
- Registered Agents Inc
A niche TLD for identity and access-management vendors, digital-ID and verifiable-credential projects, and privacy/personal-data services wanting a name that says what they do; secondarily companies wanting a branded login or trust endpoint.
identity and access-management vendors, digital-ID and verifiable-credential projects, and privacy/personal-data services wanting a name that says what they do; secondarily companies wanting a branded login or trust endpoint
One of six 2026-round applications Registered Agents Inc announced in its own press release. An identity string from a company whose core business is standing accountably behind legal entities.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an abstract concept noun that doubles as the name of a trust/assurance industry, sold to vendors in that vertical who want the category word itself, and it only works if the concept-word can be owned as a credential rather than just described.
Same bet shape — an abstract assurance noun whose value is that registrants borrow credibility from the word, with the same hazard that it carries several unrelated senses (legal instrument, trustworthiness, verification) and no single buyer community owns it.
Another abstract safeguarding noun aimed at the security/insurance services buyer, betting that a defensive concept word reads as a functional label on a URL rather than as vague marketing.
- Registered Agents Inc · first recordedRegistered Agents Inc
“The company has also applied for six new generic top-level domains through ICANN's 2026 New gTLD Program”Registered Agents Inc