A weak TLD for most names for spanish-speaking individuals, creators, and small brands wanting a playful or welcoming address, plus a few companies using it for greeting-style campaign or landing pages.
spanish-speaking individuals, creators, and small brands wanting a playful or welcoming address, plus a few companies using it for greeting-style campaign or landing pages
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .hola among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. First application for this string on the record.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .hola: an everyday Spanish exclamation rather than a category noun, sold on warmth and cultural recognition to anyone addressing the Spanish-speaking world, so it only works if people will put identity on a feeling-word instead of a business descriptor.
Also a bare, ubiquitous Spanish word doing expressive/identity work ("I am") instead of naming an industry, betting that language affinity plus a short human phrase is enough to carry a namespace open to any registrant.
The same play one language over — a mass-market natural-language phrase whose entire value is emotional resonance with a huge non-English-speaking population, not a vertical or a brand — though a declaration of love is a narrower use-case hook than a general-purpose greeting.
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.