.hisense
Is .hisense a real TLD? Who’s applying to run it?
.hisense is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Hisense.
A closed company-name TLD for Hisense's own sites; nobody else can register on it, so it has no market beyond the brand itself.
the applicant company itself, for its own product, support and campaign web addresses; there is no outside buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a large Asian consumer-electronics and appliance manufacturer putting its single corporate trademark on the right of the dot, where the string's whole value comes from brand equity it already owns and nobody outside the company could ever be an eligible registrant.
The same corporate-brand bet by a TV-and-white-goods maker, with the added wrinkle that the mark is also a common English adjective, so the application depends on brand ownership carrying a word that has independent generic meaning — the closest structural twin to a brand that also reads as a quality claim.
Again a coined-looking Asian electronics house mark with no generic reading, bought purely as controlled namespace for one company's marketing and subsidiaries rather than for any registrant market.
What a .hisense domain is
.hisense is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .hisense domain extension real yet?
.hisense is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .hisense domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .hisense name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .hisense was .panasonic, delegated on 15 July 2016.
Is .hisense a real TLD?
Not yet. .hisense is not in the DNS root, so nothing resolves under it. It’s here because .hisense is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Hisense · first recordedICANN
“QHTS2645T-T77756 · Qingdao Hisense Technology Service Co., Ltd. · primary”ICANN
- Band chosen: 1-9, no realistic market. The verified-facts block records a single confirmed application with ICANN application type 'brand' by Qingdao Hisense Technology Service Co., Ltd., and a brand-type TLD is, by its nature, a closed namespace where only the applicant registers names. For an outside buyer the address is unobtainable, so resale and aftermarket value are effectively nil and the 'brand strength' half of the score does not apply to third parties. It is not in the 10-29 band because even vanity or event-driven third-party demand cannot exist: there is no registration channel for anyone but the operator, so there is nothing to be memorable or shallow about. It is not in the 1-5 floor only because the operator itself gains some end-use utility over the next 5 years: a consumer-electronics company can run regional product, support and promotional sites on its own string, which is a real if modest primary-identity use for the one party that can use it. By analogy (flagged as analogy, no figures asserted): dot-brand TLDs from the earlier round split between a minority that saw sustained use for corporate or campaign sites and a larger group that stayed dormant or were later retired by their operators; consumer-electronics and large manufacturer brands have tended to use them lightly, often as redirects to their main site rather than as the primary identity. Main market uncertainty: whether Hisense actually moves consumer-facing traffic onto .hisense addresses or keeps it as a defensive or redirect-only namespace, which decides whether the end-use utility is real or nominal within the 5-year window.