.hims
Is .hims a real TLD? Who’s applying to run it?
.hims is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Hims, Inc..
A single-company brand domain: useful only to Hims itself for its own sites, with no public registrations or resale value.
the applicant brand itself, for its own product, campaign and account addresses; not available to outside buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .hims: a single consumer health-and-beauty company claiming a namespace built on an everyday clinical-sounding word, where the brand (not a category) is the only tenant and the string's generic flavour does the marketing.
Same bet of putting a men's-health consumer product brand's own name on a TLD and owning the category association through the brand rather than a generic word, though it is a prescription product of a legacy pharma rather than the retail-facing company name.
Same bet as .hims in commercial shape: a direct-to-consumer, online-first disruptor brand in a gatekeepered purchase, with a short coined-from-common-English name that only works if the company's own marketing spend makes the word mean the company.
What a .hims domain is
.hims is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .hims domain extension real yet?
.hims is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .hims domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .hims name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .hims was .clinique, delegated on 28 December 2015.
Is .hims a real TLD?
Not yet. .hims is not in the DNS root, so nothing resolves under it. It’s here because .hims is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Hims, Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow), at the low end. The record shows one application, filed as a brand type by Hims, Inc., with no category tag and no contention. A brand-type TLD is, by analogy with the dot-brand class from the earlier round, operated for the applicant's own use: no third-party registrations, so no aftermarket and no outside buyer. It is not in the 30-49 band because registrations at volume or on price do not happen at all on a closed brand string. It is not in the 1-9 band because the single best-fit buyer (the brand) has genuine primary-identity utility: a short, pronounceable brand string can carry product pages, regional sites, account logins and campaign links under a namespace only the brand can control, and by analogy a minority of earlier dot-brands did move primary traffic onto their strings while many others stayed dormant (analogy, not a measured figure). The 5-year value therefore rests entirely on whether the operator actually deploys the string as a working identity rather than holding it defensively. Main market uncertainty: whether the operator commits real web presence (consumer-facing product and account addresses) to .hims, or keeps it as a defensive, lightly used asset; the string's value to its one buyer swings between near-zero and modest on that choice alone.