.hers
Is .hers a real TLD? Who’s applying to run it?
.hers is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Hims, Inc..
A company-owned name space: only the applicant would use it, so there is no market for outside buyers.
the applicant company itself and its own product, marketing and customer-facing properties; no outside registrant is expected to be able to buy a name on it
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .hers in grammatical kind: a bare English pronoun carrying no category content, so its value rests entirely on the operator persuading registrants that a word of personal address can be their primary identity rather than a descriptor of what they do.
The nearest demographic-identity bet on the 2012 list — a short gendered word that a population uses for itself and that consumer brands court, sold on affiliation and audience signalling rather than on describing a product or industry.
Shares the structure of betting on a group's own self-descriptive word as a namespace, but it is a community-organising term whose registrants declare membership, where .hers points at a broad gendered consumer market instead.
What a .hers domain is
.hers is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .hers domain extension real yet?
.hers is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .hers domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .hers name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .hers was .you, delegated on 25 March 2016.
Is .hers a real TLD?
Not yet. .hers is not in the DNS root, so nothing resolves under it. It’s here because .hers is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Hims, Inc. · first recordedICANN
- Band chosen: 1-9, no realistic market. The verified-facts block records one application for .hers by Hims, Inc. with ICANN application type 'brand' and no contention. A brand-type TLD is, by analogy with brand TLDs from the earlier round, operated as a closed name space where the operator registers names for its own use and does not sell to the public, so an 'address on this TLD' has no buyer other than the applicant and no aftermarket. It is not in the 10-29 band because that band assumes a vanity or event-driven public market exists at all; a closed brand space offers none to outsiders. It is not lower than the band floor because the string is a short, common English word that the operator can plausibly put to real primary-identity use for its own consumer-health properties, which gives it genuine end-use utility to its one buyer. Analogy flag: earlier-round brand TLDs have, in my qualitative recollection, ranged from actively used company name spaces to ones that were delegated and then left largely idle or returned, so even the internal-utility component is uncertain. Main market uncertainty: whether the operator uses .hers as a visible primary identity for its consumer-facing offering or keeps it as a defensive or redirect-only asset; the facts block records nothing on intended use or launch plans, so that is unknown.