.her
Is .her a real TLD? Who’s applying to run it?
.her is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is CREATEHER FEST.
A memorable pronoun ending for women-focused brands and creators, but more a statement than a serious primary web address.
women-led brands, creators, femtech startups and community organizations that want an explicitly feminine identity marker in their address
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a bare English pronoun with no category meaning, worth something only if the whole domain reads as a phrase, so the registry is selling grammar and the buyer is anyone who can finish the sentence rather than a defined industry.
Same bet of selling a gendered identity word as an affinity badge to consumer brands, media and individuals who want to signal who they are for, but 'mom' is a role noun people call themselves while 'her' is a third-person pronoun nobody applies to their own identity.
Same bet that a short identity word for a human group can carry a primary web identity, and the same requirement that the operator be seen as a legitimate steward of that group's word rather than a landlord renting it out.
What a .her domain is
.her is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .her domain extension real yet?
.her is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .her domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .her name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .her was .you, delegated on 25 March 2016.
Is .her a real TLD?
Not yet. .her is not in the DNS root, so nothing resolves under it. It’s here because .her is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- CREATEHER FEST · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The string is an English pronoun with strong cultural resonance for women-focused ventures, and it reads cleanly in short brand constructions (e.g. a creator or festival name followed by .her), so there is a realistic, identifiable buyer group; that keeps it out of the 1-9 band. It is not in the 30-49 band because pronoun and lifestyle-affinity endings have, by analogy, tended to see shallow, campaign- or event-driven registrations rather than volume or price-driven ones, and the string's grammatical form (an object/possessive pronoun) makes many natural phrasings awkward, which limits its use as a serious primary identity rather than a redirect or vanity alias. Analogy flagged: the one widely adopted pronoun ending (.me) benefited from a universal first-person meaning and broad registrar distribution; .her is a narrower, gendered variant whose demand by analogy would be a fraction of that and concentrated in women-centred brands, creator pages, femtech and community initiatives. The record shows a single application from CREATEHER FEST under the Applicant Support Program, with .ishere recorded as a replacement string; stated neutrally, an applicant of that profile is likelier to run a community- or mission-oriented namespace than a mass registrar-distributed one, which informs adoption likelihood but not the string's intrinsic appeal. Main market uncertainty: whether women-focused brands will adopt a gendered pronoun ending as their primary identity at all, or treat it as a slogan-style secondary address, and whether the possessive reading dampens rather than helps naming. Volume, pricing and comparable-TLD figures are unknown here, so the judgment rests on analogy. Bounded to the next 5 years.