.hello
Is .hello a real TLD? Who’s applying to run it?
.hello is contested: 3 applicants have said publicly that they applied to run it, as of 9 September 2026. They are Aruba, Name Space LLC and Link Freedom Group.
A warm, universally understood word that suits greetings and marketing pages, but few serious projects would make it their main address.
marketers, personal-site owners, and consumer brands wanting a friendly, greeting-style address for campaigns, welcome pages, or playful side projects.
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Start every connection with a smile.”
One of 10 strings Name Space LLC (led by Gerardo Aristizabal, who won .blog in the 2012 round) applied for in the ICANN 2026 round, reported by Domain Name Wire on 2026-08-18.
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .hello among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. Already on the record from another applicant, so this adds to the contention set.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a short, universally understood English interjection with no category boundary, sold to any registrant on warmth and memorability rather than on fitting an industry, which means its value depends entirely on registrars making an expressive word feel worth owning.
Also an interjection played as an open, tone-driven string that anybody can put identity on, but its register is jokey internet slang rather than the business-safe, brand-friendly greeting a .hello buyer wants.
Same play for a warm, non-categorical human-expression word aimed at friendly consumer and personal identities, though it is a noun/verb describing a feeling rather than a direct address to a reader.
What a .hello domain is
.hello is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. 3 applicants have said publicly that they applied for .hello.
Is the .hello domain extension real yet?
.hello is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .hello domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .hello name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .hello was .wow, delegated on .
Is .hello a real TLD?
Not yet. .hello is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .hello in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
- Name Space LLC · first recordedDomain Name Wire
- Link Freedom Group · first recordedLink Freedom Group
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“We are thrilled by the opportunity to help expand the domain name space with innovative new alternatives.”Domain Name Wire
“.hello · Culture · “Start every connection with a smile.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: usable but limited (30-49), at its lower edge. The string is one of the most widely recognized positive words across languages, which gives it broad registration appeal on price and real utility for phrase-style names (say.hello, from.hello) and campaign landing pages. It is not in the vanity/joke band below because the word's warmth and universality support genuine, repeatable marketing use rather than one-off novelty. It is not in the strong-niche band above because there is no identifiable buyer group for whom a .hello address is a natural primary identity; a business or product introducing itself on .hello reads as a slogan, not a home, so adoption would need explaining every time and the aftermarket is likely to stay thin. By analogy (flagged as analogy) to other emotive dictionary-word TLDs such as .fun, .love, and .lol, demand for feel-good strings has tended to concentrate in low-price registrations and short-lived campaign use rather than sustained primary-identity adoption, and renewal-driven value has been the exception rather than the pattern. The verified facts show the applicant filed a very large portfolio in the 2026 round and lists this string under Culture with a greeting-themed tagline, consistent with a broad-catalog play rather than a community-anchored launch; that positioning informs adoption likelihood but does not change the string's intrinsic ceiling. Main market uncertainty: whether phrase-style left-of-dot naming (say.hello) becomes a durable consumer convention over the next 5 years or remains a novelty, since that convention is the main path by which this TLD could climb into the strong-niche band.