.hardware
Is .hardware a real TLD? Who’s applying to run it?
- Journey To The West Corporation
A clear dictionary word for tools and tech hardware, but most companies will treat it as a side address, not their main identity.
hardware startups and electronics makers, plus tool, fastener, and building-supply retailers wanting a descriptive product-category address
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “The fasteners and fittings behind every build.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an uncountable trade/retail product-category noun with no single owner, sold to makers, suppliers and stores who want a descriptive namespace, and carrying the same dual literal/figurative read that makes registrant demand broad but shallow.
Another B2B/trade mass-noun category where the buyer is a supplier, distributor or dealer putting a descriptive shingle up rather than a brand, and success depends on the same thin-margin volume of small trade registrants.
The literal sibling half of the same industry pair — a tech-industry category mass noun whose registrant is a vendor or product team describing what it sells, betting that a whole industry's generic label is worth owning as an address.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.hardware · Manufacturing & Materials · “The fasteners and fittings behind every build.””Journey To The West Corporation