.hakuhodo
Is .hakuhodo a real TLD? Who’s applying to run it?
.hakuhodo is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Hakuhodo Incorporated.
A single-company brand domain: useful to its owner for campaigns and trust, but nobody else can buy or resell a name on it.
the applicant company itself and its group subsidiaries, agencies and campaign microsites; no third-party buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are opaque founder-derived proper nouns belonging to a professional-services firm that sells client work rather than a product, so the string's only value is as a closed corporate address for a name that means nothing to the public and everything to its client roster.
Same bet: a surname-origin agency/firm brand with no generic meaning, registered to consolidate a partnership's corporate identity internally, where success depends entirely on the firm's own reputation and zero on search or category demand.
Also an agency brand whose business is representing other people's brands and talent, making the string a relationship credential rather than a consumer destination, though its acronym form reads differently from a coined proper noun.
What a .hakuhodo domain is
.hakuhodo is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .hakuhodo domain extension real yet?
.hakuhodo is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .hakuhodo domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .hakuhodo name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .hakuhodo was .mckinsey, delegated on 31 July 2016.
Is .hakuhodo a real TLD?
Not yet. .hakuhodo is not in the DNS root, so nothing resolves under it. It’s here because .hakuhodo is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Hakuhodo Incorporated · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows one confirmed application of ICANN type 'brand' by Hakuhodo Incorporated, with no category tag and no contention, so this is a closed, single-registrant namespace. From general knowledge (not the facts block) the applicant is a large Japanese advertising and marketing group, which gives the string a plausible internal use: campaign landers, group-company subdomains, and a phishing-resistant identity for client-facing work. It is not in the 1-9 band because there is a realistic, motivated user with a reason to put live sites on it over the next 5 years. It is not in the 30-49 band because registrations cannot happen at volume or on price, there is no aftermarket at all, and the brand signal accrues to the owner rather than to any buyer of an address. By analogy (flagged as analogy), 2012-round Japanese corporate brand TLDs have tended to be held defensively with a handful of active names, while a minority of global brand TLDs have become the owner's primary web identity; advertising-industry owners sit somewhere in between, since campaign-driven use is natural but episodic. Main market uncertainty: whether the owner migrates group-wide web presence to the TLD as a primary identity, or keeps it as an occasional campaign and redirect vehicle; the former would lift the score toward the top of the band, the latter keeps it near the floor.