.haier
Is .haier a real TLD? Who’s applying to run it?
.haier is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Haier.
A closed company-name domain: useful only to Haier itself for its own sites, with no open registrations and no resale market.
the applicant company and its subsidiaries, regional units and product lines, for official sites, campaign links and internal services under a name it controls end to end
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a diversified Asian appliance-and-electronics manufacturer putting its corporate house brand on the string, where the value rests entirely on pre-existing brand equity rather than on anyone searching the word.
Same bet: a consumer-appliance maker's own name as a closed corporate namespace serving its own marketing, dealer and product-line sites, with no third-party registrant demand to capture.
Same bet: a large Asian consumer-durables conglomerate claiming its single global trademark string as primary corporate identity, defensively and for its own exclusive use.
What a .haier domain is
.haier is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .haier domain extension real yet?
.haier is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .haier domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .haier name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .haier was .hitachi, delegated on 1 May 2015.
Is .haier a real TLD?
Not yet. .haier is not in the DNS root, so nothing resolves under it. It’s here because .haier is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Haier · first recordedICANN
“QHZM2659T-T28230 · Qingdao Haishang Zhicai Management Consulting Co., Ltd. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show a single application of ICANN type 'brand' by Haier with a related string (.haierbros) naming it as primary, so this is a closed dot-brand whose only realistic buyer is the applicant itself. By analogy with brand TLDs from the earlier round, most such strings see limited use (a redirect, a handful of corporate microsites or campaign addresses), a minority are adopted as the company's primary web identity, and third-party demand is nil by design; whether Haier would move its main consumer-facing presence onto .haier is unknown. It is not in 30-49 because registrations do not happen at volume or on price at all: there is no open market, no aftermarket, and no brand signal to anyone outside the company. It is not in 1-9 because there is one serious buyer with a credible end-use case: a large appliance maker with many regional sites and product brands could consolidate identity under a name it fully controls, which is a real if narrow utility. Main market uncertainty: whether the company actually migrates customer-facing properties to the string or keeps it as a defensive or redirect-only asset, which by analogy with other brand TLDs is the difference between the top and bottom of this band.