.etsy
Is .etsy a real TLD? Who’s applying to run it?
.etsy is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Etsy, Inc..
A brand-owned namespace for Etsy itself; useful for the company's own pages or shops, but not something others can buy or trade.
the applicant brand and its own properties (corporate pages, marketplace sections, possibly seller storefronts under its control); not an open market for outside buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a coined, meaning-free brand word owned by one company whose whole business is hosting a crowd of small independent sellers, so the namespace's value rests on that marketplace's own identity rather than on any word anyone else would want.
A coined, non-dictionary brand word belonging to a single pure-play online commerce company with no offline estate, where the only plausible registrant is the brand itself and the string is worth nothing to anyone else.
Also a single marketplace operator's coined brand, and the same one-applicant-one-identity bet, but it carries a transparent descriptive element (mall) that gives it a shade of category meaning the target's invented word lacks.
What a .etsy domain is
.etsy is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .etsy domain extension real yet?
.etsy is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .etsy domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .etsy name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .etsy was .taobao, delegated on 21 January 2016.
Is .etsy a real TLD?
Not yet. .etsy is not in the DNS root, so nothing resolves under it. It’s here because .etsy is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Etsy, Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/joke/narrow). The record shows a single application from Etsy, Inc. with no category tag, which reads as a dot-brand string: the string is a registered trademark name with no generic meaning, so the only plausible registrant is the brand owner. Not the band above (30-49, usable but limited) because a dot-brand has no open registration at volume, no price-driven demand, and effectively no aftermarket; outside buyers cannot acquire addresses, so resale strength is nil. Not the band below (1-9, no realistic market) because the brand can genuinely use it as a primary identity for its own properties, and a marketplace brand has a credible internal use case (sections of the site, campaigns, or seller storefronts under a controlled namespace), which is more utility than most closed brand strings carry. By analogy (flagged as analogy), earlier-round dot-brands held by large consumer companies have ranged from actively used for redirects and sub-brands to left dormant; the outcome depends on whether the brand commits to it as a visible identity, and many brand owners have treated theirs as defensive holdings. Main market uncertainty: whether the brand would actually expose the namespace to its sellers or public (e.g., per-shop addresses), which would make the TLD a visible, lived-in identity, versus using it only for internal or redirect purposes.