.equs
Is .equs a real TLD? Who’s applying to run it?
.equs is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Equs, Inc..
A coined brand-style string with one applicant; useful to its owner, with no realistic open market for anyone else.
the applicant organisation itself, as a single-company namespace; third-party buyers only if the registry were opened, which the record does not indicate
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a four-letter coined-looking company name owned by one little-known B2B firm, applied for as a closed self-namespace where the only possible primary identity is the applicant's own, and the word's accidental resemblance to a real name buys it no outside demand.
Same bet: an invented corporate word with no dictionary or category meaning, where value rests entirely on the single owner choosing to move its real identity onto the string rather than on any registrant market forming.
Same bet of a short, word-shaped-but-not-a-word corporate name run as a one-company suffix; slightly less parallel because its owner is a recognised consumer-facing pharma brand, giving the string more standalone recall than an unknown applicant's.
What a .equs domain is
.equs is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .equs domain extension real yet?
.equs is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .equs domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .equs name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .equs was .erni, delegated on 12 March 2015.
Is .equs a real TLD?
Not yet. .equs is not in the DNS root, so nothing resolves under it. It’s here because .equs is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Equs, Inc. · first recordedICANN
“EI2634T-T12033 · Equs, Inc. · replacement string of .equs · Deactivated TT2652T-T52120 · Toddler Logic, LLC · replacement string of .identity · Deactivated”ICANN
- Band chosen: 1-9 (no realistic market). The verified record shows a single confirmed applicant, Equs, Inc., with no category tag, and the string reads as a company name rather than a dictionary word or category term; the closest generic association is the Latin root for horse, but that is an inference from spelling, not a recorded fact. By analogy with the single-applicant corporate strings from the earlier new-gTLD round, such TLDs tend to be run as closed brand namespaces: the operator registers names for its own products, there is no aftermarket, and no third party can treat an address on it as a primary identity. It is not in the 10-29 band because that band assumes at least a shallow open market of vanity or event-driven registrations, which a closed corporate string does not offer; it is not below 1-9 because the string does have genuine end-use utility to its owner as a controlled, phishing-resistant namespace. Main market uncertainty: whether the operator opens registration to an outside community (for example equestrian businesses, if the name is meant to evoke that field) rather than running it as a closed brand; an open equine-themed TLD would still be a narrow niche but would move the score into the 10-29 band.