.ebay
Is .ebay a real TLD? Who’s applying to run it?
.ebay is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is eBay Inc..
A closed brand namespace: useful only to eBay itself, with no open registrations and no resale market.
eBay Inc. and its own product, marketing, seller-services and security teams; nobody outside the company can buy an address on it
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: the corporate name of a pure-play online marketplace operator, a word that means nothing but the company, applied so the platform's own global identity sits at the top level rather than any category it trades in.
Same bet from the other side of the world — a coined consumer-facing name for a third-party marketplace where strangers list to strangers, worth owning only because millions of buyers already type the brand, not a description of the goods.
Same shape — a borrowed word turned into a single e-commerce company's identity and defended as such — but the bet rests on a first-party retailer and wider consumer-platform footprint rather than on being the venue other sellers transact in.
What a .ebay domain is
.ebay is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .ebay domain extension real yet?
.ebay is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .ebay domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .ebay name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .ebay was .alibaba, delegated on 16 January 2016.
Is .ebay a real TLD?
Not yet. .ebay is not in the DNS root, so nothing resolves under it. It’s here because .ebay is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- eBay Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The verified record shows a single confirmed application from eBay Inc. (ICANN ID EBAY2611T-T76377), with no category tag and no contention, which is the shape of a dot-brand: a closed namespace the operator uses for its own properties. By analogy (flagged as analogy) with 2012-round brand TLDs such as .google, .bmw, .amazon and .apple, outcomes have ranged from genuine customer-facing use (short, memorable campaign and product addresses, a hard-to-spoof identity signal) to purely defensive holdings with almost no public use; which path a given brand takes is not predictable from the string alone. Not the 30-49 band above: there are no third-party registrations at any volume, no price point, and no aftermarket, so 'usable but limited' does not describe it. Not the 1-9 band below: a globally recognised marketplace brand has real end-use utility in a namespace only it can issue (seller portals, regional storefronts, support and anti-phishing trust signals), so a .ebay address can be a serious primary identity for its one buyer. Main market uncertainty: whether eBay migrates customer-facing surfaces (listings, seller tools, help, regional sites) onto .ebay within five years, or holds it defensively; the verified facts say nothing about intended use. Specific adoption figures for analogous brand TLDs are unknown to this assessment and are not asserted.