.device
Is .device a real TLD? Who’s applying to run it?
.device is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Suffix Inc..
A clear word for hardware and gadget sites, but most makers will keep their main brand elsewhere and use it for product pages.
hardware and consumer-electronics makers, IoT and smart-home vendors, device-management and repair services, plus product-page and defensive registrations by brands
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an unowned generic hardware-category noun offered as an open namespace, where the registry's value rests on thousands of makers, retailers and repair shops treating the category word as their primary identity rather than on any single firm's trademark.
Also a plain consumer-hardware category noun with no community or company that can claim it, betting the same way that a broad product class generates enough independent sellers and support businesses to carry a right-of-dot label.
The same open generic-category play on connected hardware, but the word doubles as a carrier/service and adjectival term, so the buyer set skews toward operators and apps rather than purely device businesses.
What a .device domain is
.device is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. One application for it is on ICANN’s Reveal Day list.
Is the .device domain extension real yet?
.device is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .device domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .device name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .device was .phone, delegated on 20 December 2016.
Is .device a real TLD?
Not yet. .device is not in the DNS root, so nothing resolves under it. It’s here because .device is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Suffix Inc. · first recordedICANN
“LFGL2683T-T12771 · Link Freedom Group Ltd · primary SI2639T-T84933 · Suffix Inc. · replacement string of .rep · Deactivated”ICANN
“Catalog lists: .asap .create .future .lfg .mvp .out .pal .planet .research .share .tag .this .visit”Suffix Inc.
- Band chosen: 30-49, usable but limited. The string is a plain, well-understood English noun that reads naturally for hardware, gadgets, wearables, IoT and smart-home products, and for device-management or repair services, so registrations can happen on price and for product-line pages. It is not in the 50-69 band because, by analogy with existing generic tech-noun TLDs such as .computer, .systems and .technology (analogy, not data), a dictionary noun describing a product class rarely becomes a serious company's primary identity; the natural pattern is brand.com plus productname.device for a landing page, which produces thin aftermarket demand concentrated in a few one-word strings. It is not in the 10-29 band because the word is not a joke or vanity term: there is a real, broad category of hardware businesses for whom the string is descriptive and sensible, and a second use case (device endpoints or fleet namespaces for connected products) that could sustain some steady registrations. The record shows a single confirmed applicant, Suffix Inc., and no category tag; with one applicant and no contention the operator's pricing and channel strategy will largely set the adoption curve, which is unknown. Main market uncertainty: whether connected-hardware vendors adopt the string as a public identity for product lines, or whether it settles into defensive and placeholder registrations like most descriptive tech nouns (inference from analogy).