.deepmind
Is .deepmind a real TLD? Who’s applying to run it?
.deepmind is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Google.
A single-company brand name as a web ending: useful only to that one organization, with no public market or resale value.
the one organization that owns the DeepMind brand, for its own product, research and corporate addresses; there is no outside buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a coined, standalone tech-company name owned inside a much larger parent, where the string carries the acquired unit's own identity rather than the parent's, and the root exists to fence that brand, not to sell names.
Also a coined one-word tech brand running as a named subsidiary under a big platform parent, betting the sub-brand is distinct and durable enough to deserve its own root instead of a label under the parent's.
A Google-controlled, evocative English-derived coinage used as the identity of a named technology effort inside the company, the same brand-control play, though it fronts a mass-market platform rather than a research lab.
What a .deepmind domain is
.deepmind is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .deepmind domain extension real yet?
.deepmind is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .deepmind domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .deepmind name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .deepmind was .skype, delegated on 23 June 2015.
Is .deepmind a real TLD?
Not yet. .deepmind is not in the DNS root, so nothing resolves under it. It’s here because .deepmind is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Google · first recordedICANN
“CRRI2564-T53878 · Charleston Road Registry Inc. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The string is a well-known AI research brand name, and the record shows a single confirmed applicant, Charleston Road Registry Inc., with no contention, which is the shape of a closed brand TLD rather than a public namespace. By analogy with earlier single-brand TLDs operated by large technology companies, the likely outcome is a handful of first-party addresses (product pages, research publications, corporate pages) and zero third-party registrations; some such brand TLDs saw genuine primary-identity use for the owner's own properties, while many others stayed dormant or were later retired, so adoption even by the owner is uncertain (analogy, not record). It is not in the 30-49 band because that band assumes registrations at volume or on price and at least a thin aftermarket; a closed brand TLD has no registrations by outsiders and no aftermarket at all. It is not in the 1-9 band because there is one real, serious potential user for whom an address on this TLD can carry strong credibility within the AI category, and the owner's existing brand recognition is high. Main market uncertainty: whether the brand owner actually migrates its primary web identity to the TLD or keeps it as a defensive registration with redirects, which determines whether it has any visible end-use at all.