.datadog
Is .datadog a real TLD? Who’s applying to run it?
.datadog is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Datadog, Inc..
A single-company brand domain: useful for Datadog's own links, but nobody else can buy one and there is no resale market.
the applicant company itself, for branded product, docs, status and trust URLs; there is no outside buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single coined company name owned by an enterprise software vendor, applied for so the firm's entire primary identity sits on its own string in front of a technical IT buyer rather than on a category word it would have to share.
Same bet in the same form: an ordinary English word repurposed as one software company's exclusive corporate identity, which only works because the applicant's brand equity is strong enough to override the word's generic meaning.
Also a common noun turned into a B2B infrastructure vendor's brand string sold to the same engineering/operations buyer, though it carries a hardware company's identity rather than a software subscription business's.
What a .datadog domain is
.datadog is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .datadog domain extension real yet?
.datadog is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .datadog domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .datadog name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .datadog was .symantec, delegated on 3 December 2015.
Is .datadog a real TLD?
Not yet. .datadog is not in the DNS root, so nothing resolves under it. It’s here because .datadog is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Datadog, Inc. · first recordedICANN
- The record shows one application from Datadog, Inc., which marks .datadog as a dot-brand: a closed namespace whose only plausible registrant is the applicant. Band chosen: 10-29 (vanity/narrow). It is not in the 30-49 band because registrations at volume or on price are structurally absent and there is no aftermarket at all, so resale/brand strength for a third-party buyer is nil. It is not in the 1-9 band because the string has genuine end-use utility to its one buyer: by analogy with 2012-round brand TLDs that put short branded hostnames to real use (product, documentation, status and link-shortening addresses), a large observability vendor can plausibly use .datadog as a trust signal that a hostname is operator-controlled, which has some value for a company whose product is itself infrastructure tooling. By analogy, though, many 2012-round brand TLDs were delegated and then lightly used or retired, so sustained primary-identity use is uncertain. Main market uncertainty: whether the company moves customer-facing surfaces (app, docs, status) onto .datadog as a primary identity or keeps it as a defensive/redirect namespace; the former pushes toward the top of the band, the latter toward the floor.