.cosmetics
Is .cosmetics a real TLD? Who’s applying to run it?
.cosmetics is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is XYZ. Intercap named .cosmetics as a backup string for its .trip application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A clear beauty-industry label that small brands may use, but most will keep .com and resale value is thin.
indie beauty brands, skincare and makeup sellers, salons and beauty retailers wanting a descriptive web address alongside or instead of a .com
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .trip application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a plural-ish generic product-category noun for the same industry, where the hoped-for registrant is a beauty brand or retailer willing to put its primary identity on the category word rather than its own name.
The same wager one level broader — an open category noun for the personal-care sector whose value depends entirely on the category word outranking .com for brands and sellers in that vertical.
Also a bare category noun aimed at the same beauty/personal-care buyer, but it is a body-part word with uses outside the industry (software skins, dermatology), so the bet is less purely a product-category play.
What a .cosmetics domain is
.cosmetics is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .cosmetics domain extension real yet?
.cosmetics is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .cosmetics domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .cosmetics name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .cosmetics was .makeup, delegated on 15 January 2016.
Is .cosmetics a real TLD?
Not yet. .cosmetics is not in the DNS root, so nothing resolves under it. It’s here because .cosmetics is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Band chosen: 30-49, usable but limited. The string is a plain, globally understood product-category word with a large, fragmented long tail of small direct-to-consumer brands, salons and resellers, so registrations at volume are plausible, particularly if priced low; the verified facts record one confirmed application from XYZ.COM LLC, an operator that by analogy runs other descriptive strings, which informs adoption likelihood but not the string's quality. It is not in the 50-69 band because, by analogy with existing descriptive consumer-category TLDs such as .beauty, .skin, .makeup and .fashion, these strings have seen low-to-moderate registration counts (figures unknown), little use as a serious primary identity by established brands, and almost no aftermarket; .cosmetics is also long (nine characters) and overlaps heavily with the already-delegated .beauty, .skin and .makeup, splitting whatever demand exists. It is not in the 10-29 band because the word is a real commercial category with genuine small-business demand and is not a joke, event or vanity string; a serious independent brand could credibly use brand.cosmetics as its home. Main market uncertainty: whether the existing .beauty/.skin/.makeup cluster has already absorbed the descriptive-beauty demand, leaving .cosmetics as a defensive or redundant registration rather than a primary-identity choice; this is reasoning from analogy, since no registration or pricing data for any comparable string appears in the verified facts.