.century
Is .century a real TLD? Who’s applying to run it?
.century is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Toyota.
A single-company brand TLD in all likelihood: useful to its owner as a showcase address, with no real market for anyone else.
the applicant's own marketing and product teams, for a flagship-marque identity; third-party buyers are unlikely to be served at all
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .century: a bare temporal English noun with no native registrant class — nobody's primary identity is a unit or span of time, so the registry is betting registrants will invent phrases around a time concept rather than claim a category they already belong to.
The identical structural bet — a bare unit-of-time word offered as an address — where demand has to be manufactured from coined left-of-dot phrases rather than drawn from an existing population of businesses that call themselves that thing.
Shares the connotation-generic bet (a grand, scale-and-permanence word sold on feeling rather than on membership in a category), but its everyday phrase surface is far wider than .century's, so the parallel is in posture more than in commercial mechanics.
What a .century domain is
.century is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .century domain extension real yet?
.century is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .century domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .century name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .century was .today, delegated on 19 November 2013.
Is .century a real TLD?
Not yet. .century is not in the DNS root, so nothing resolves under it. It’s here because .century is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Toyota · first recordedICANN
“72032660T-T64821 · Toyota Motor Corporation · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show one application for .century from Toyota Motor Corporation, confirmed, with no category tag recorded. "Century" matches a long-running Toyota luxury marque, so by inference (analogy to the many corporate dot-brand applications of the 2012 round, including automaker-owned strings) this is most likely a brand registry rather than an open generic, which means no public registrations, no price competition and no aftermarket over the next 5 years. It is not in the 30-49 band because volume or price-driven registrations do not happen under a closed brand TLD and the string adds no credibility to anyone but its owner; it is not in the 1-9 band because the string is a genuine dictionary word with real end-use utility to a serious operator that could plausibly adopt it as a primary identity for a marque, as some 2012-round brand registries did for campaign and product addresses (analogy, outcomes mixed). Main market uncertainty: whether the operator ever uses it visibly at all; many 2012-round brand TLDs stayed dormant or were retired (analogy), and a dormant brand TLD has close to zero market value even to its owner.