.bsky
Is .bsky a real TLD? Who’s applying to run it?
.bsky is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Bluesky Social, PBC.
Bluesky's own brand namespace: useful for user handles if opened up, but no third-party market and no resale value.
Bluesky Social, PBC itself and, if the registry chooses to open it, Bluesky account holders wanting a short network-native handle; not a buyer market for outside businesses or investors
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a social-network operator putting its own platform brand in the root so the network's user identities live under it, with value depending entirely on that platform's own adoption rather than on category demand.
Same bet in shape - a coined, clipped consumer-social brand owned by one company whose users carry public profile identities on it - though it was a product brand inside a bigger portfolio rather than the company's whole identity.
Same bet of one company staking a coined social-networking name it hoped people would adopt as the place their public profile lives, where the string means nothing to anyone outside that network.
What a .bsky domain is
.bsky is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .bsky domain extension real yet?
.bsky is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .bsky domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .bsky name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .bsky was .weibo, delegated on 6 April 2016.
Is .bsky a real TLD?
Not yet. .bsky is not in the DNS root, so nothing resolves under it. It’s here because .bsky is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Bluesky Social, PBC · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show a single confirmed application from Bluesky Social, PBC with no contention, which reads as a brand TLD: the string is the operator's own product name, so the best-fit buyer is the brand and possibly its users rather than the open market. What lifts .bsky above a typical closed dot-brand is that, to my knowledge, Bluesky's account handles are domain-based, so a .bsky namespace could plausibly serve as a user-facing identity layer (by analogy to platforms that issue subdomain handles today); that is genuine end-use utility for a narrow group, which is why it is not in the 1-9 band. It is not in the 30-49 band because an address here is unlikely to be purchasable at volume by outside parties, the brand signal belongs to Bluesky rather than the registrant, and there would be no meaningful aftermarket; by analogy, brand TLDs from the prior round have generally not produced resale markets and many stayed internal-only. Within the band I score it 19: real but narrow utility, entirely contingent on operator policy. Main market uncertainty: whether Bluesky opens .bsky to account holders as handles at all, whether such names would be transferable, and whether users would prefer a .bsky handle over their own domain or the existing default handle form; all of this is unknown from the facts block.