.brew
Is .brew a real TLD? Who’s applying to run it?
.brew is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is GoDaddy Registry. Oinkadot named .brew as a backup string for its .stay application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A short, fun name for beer, coffee and craft-drink brands, but most will still pick .com; expect niche use and a thin resale market.
craft breweries, coffee roasters, kombucha and homebrew brands looking for a playful identity, plus a few developer projects nodding to the Homebrew package manager
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .stay application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an open category generic for a craft-beverage trade, sold to the producers and sellers who already call themselves by that word, where value hangs on a fragmented field of small makers choosing a vertical identity over .com.
A single-vertical consumable generic aimed at roasters, cafes and the hobbyist tier around them - the other half of what the target word denotes - making the same wager that a craft category's small operators will adopt a named-category identity.
Also a beverage-category generic marketed to producers and merchants, but it is a pure product noun for a mature, high-value trade with entrenched naming habits rather than a process word that also carries a craft/hobby fringe, so the buyer mix is narrower and more purely commercial.
What a .brew domain is
.brew is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .brew domain extension real yet?
.brew is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .brew domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .brew name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .brew was .beer, delegated on 15 May 2014.
Is .brew a real TLD?
Not yet. .brew is not in the DNS root, so nothing resolves under it. It’s here because .brew is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“NA2631T-T42564 · Registry Services, LLC · primary OI2692T-T14416 · Oinkadot Inc · replacement string of .stay · Deactivated”ICANN
“A new partnership has applied for 25 top level domain names in this year's ICANN TLD expansion round.”Domain Name Wire (Andrew Allemann)
- Band chosen: 30-49, usable but limited. The string is short, a real English word, and spans several lively consumer segments (beer, coffee, tea, kombucha, homebrewing) plus a tech in-joke, so registrations should occur at modest volume and on price, which keeps it above the 10-29 vanity band. It is not in the 50-69 strong-niche band because, by analogy (flagged as analogy), the existing beverage TLDs .beer and .coffee have remained secondary identities in the market: craft brands overwhelmingly keep a .com (often a 'brewing' or 'coffee' compound) as primary, and the aftermarket for those strings has been thin. .brew also competes directly with those two more literal strings, so its advantage is wordplay ('cold.brew', 'home.brew', 'fresh.brew') rather than a category it owns. Operator facts, stated neutrally from the record: a single confirmed applicant, Registry Services, LLC, with no contention recorded, which points to a conventional open-registry launch and makes general availability likely, but says nothing about marketing push. Main market uncertainty: whether the coffee and cold-brew segment, which is larger and more brand-driven than craft beer, treats .brew as a primary identity, or whether it stays a redirect and vanity string across all segments. Registration volumes, prices and renewal figures for the analogous TLDs are unknown here and have not been asserted.