.boom
Is .boom a real TLD? Who’s applying to run it?
.boom is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Link Freedom Group. Oinkadot named .boom as a backup string for its .bit application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
None of the 2 is tied to a registry that runs TLDs today. Link Freedom Group and Oinkadot filed 183 applications between them across the round.
Will names sell?
A playful exclamation domain for punchy campaigns and jokes; memorable, but rarely a serious project's main address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .boom’s closest 2012 strings hold .wow 2, .boo 4K and .rocks 63K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .wow, held 2 names, June 2026. .boo held 3,620; .rocks held 62,901. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: a one-syllable exclamation with no category meaning, sold as pure energy/vibe to registrants who want a punchy expressive identity rather than a descriptive one, so it only works if brandable enthusiasm alone can carry renewals.
Same structural wager on a tiny onomatopoeic interjection as an open namespace — short, memorable, semantically empty — where value comes from the sound and the left-of-dot wordplay rather than from any vertical of buyers.
Also an enthusiasm-slang string with no industry to anchor it, betting that casual, celebratory tone attracts self-expressive and campaign registrants, though it reads as a verb-phrase suffix rather than a standalone impact word.
marketers running short-lived punchy campaigns, meme and creator projects, and dictionary-phrase hobbyists (baby.boom, sonic.boom) who want an expressive suffix rather than a durable identity
What a .boom domain is
.boom is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. One application for it is on ICANN’s Reveal Day list.
Is the .boom domain extension real yet?
.boom is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .boom domain?
You can’t yet. A .boom name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .boom was .wow, delegated on 26 September 2016.
Is .boom a real TLD?
Not yet. .boom is not in the DNS root, so nothing resolves under it. It’s here because .boom is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Oinkadot · first recordedICANN
- Link Freedom Group · now confirmedICANN
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T79139 · Link Freedom Group Ltd · primary OI2692T-T11525 · Oinkadot Inc · replacement string of .bit · Deactivated”ICANN
“LFGL2683T-T79139 · Link Freedom Group Ltd · primary”ICANN
“.boom · Culture · “Make your message impossible to miss.””Link Freedom Group
- I place .boom in the 10-29 vanity/joke/narrow band, near its top. It is an expressive exclamation string, and by analogy with other exclamation or interjection TLDs (.lol, .wtf, .cool, .fun), such strings tend to attract novelty and price-driven registrations with shallow renewal behavior and thin aftermarket depth; that analogy is the core of my judgment, since no registration or sales figures for .boom are in evidence. It is not in the 30-49 band because there is no category where .boom functions as a working namespace at volume: the word does not map to a profession, product class, or geography, so demand is campaign-shaped and event-driven rather than sustained, and the brand signal is tonal (loud, jokey) rather than credibility-adding. It is not in the 1-9 band because real if shallow demand plausibly exists: the word is short, globally understood, phonetically strong, and supports left-of-dot phrase play (sonic.boom, baby.boom), which by analogy with other phrase-hack TLDs generates a steady trickle of registrations and occasional brandable resales over the next 5 years. The applicant, Link Freedom Group, filed a very large portfolio of strings in the 2026 round and lists .boom under Culture with the tagline "Make your message impossible to miss", which is consistent with an expressive positioning rather than a category-utility one; a portfolio-scale operator can plausibly get it broad registrar distribution, which mildly supports adoption. My main market uncertainty is whether expressive suffixes get picked up by creator platforms and link-in-bio culture as identity flair; if creators adopt exclamation TLDs as personal-brand punctuation, .boom could climb toward the 30-49 band, and if not it stays a novelty shelf item.